Zack Fishman
Zack Fishman
Analyst rating trustworthiness in news @NewsGuardRating | Science Journalism '20 @MedillSchool | Physics '19 @Illinois_AlmaSource
Chicago, IL
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How big brands support unreliable AI-generated sites

How big brands support unreliable AI-generated sites

Major global brands are supporting the proliferation of unreliable artificial intelligence-generated news and information websites (UAINs) by funneling programmatic advertising dollars to the rapidly growing number of such sites, a NewsGuard analysis has found. These ads appear to have been generated programmatically, meaning that rather than the companies choosing to have their advertisements appear on these sites, they were positioned automatically through a system that places ads regardless of the nature of the website. This programmatic approach thus funds low-quality and...

July 26, 2023
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