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Forget Industry Norms. Here’s How to Determine What Kind of Experiences Your Customers Expect

Forget Industry Norms. Here’s How to Determine What Kind of Experiences Your Customers Expect

Increasingly, is becoming the marker consumers use to determine which brands they are loyal to. That's why it is important for you to ensure the experiences your brand delivers across every part of your provide as as possible in enabling your customers' success. As you plan out your customer experiences, note that it isn't enough to just benchmark what others in your industry are doing. Your customers don't compartmentalize their expectations of what a good experience is. Customer experience expert Shep Hyken captured this phenomenon succinctly at the Customer Engagement...

September 15, 2020
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