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Sony’s Crunchyroll purchase puts anime at the core of its streaming play

Sony’s Crunchyroll purchase puts anime at the core of its streaming play

ByShare this storyThree years ago, I asked Kun Gao, a co-founder and former CEO of anime site Crunchyroll, whether he thought the medium on which his company relied would ever go mainstream. We were sitting in what were then Crunchyroll’s headquarters on the seventh floor of the sprawling Westfield Mall building in San Francisco — a space once occupied by Microsoft. He smiled. “It’s still niche,” he said. “But it’s a pretty big niche.”Last week, Sony took a big bite into that niche by from American telecoms giant AT&T’s WarnerMedia for a cool $1.2 billion. The deal puts the company Gao...

December 17, 2020
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