New media personalities have gained enormous traction over the past year by catering to individuals who feel disillusioned by the mainstream press. Why it matters: A convergence of trends over the past year has made it easier for writers to launch new entities that can rival mainstream outlets and it's given these creators the freedom to criticize big media institutions. Trust in the mainstream media is at a record low, and the remote nature of the pandemic, sped up by digital innovation, is making it much easier for creators to self-publish and distribute their work online. "People are...…New media personalities have gained enormous traction over the past year by catering to individuals who feel disillusioned by the mainstream press. Why it matters: A convergence of trends over the past year has made it easier for writers to launch new entities that can rival mainstream outlets and it's given these creators the freedom to criticize big media institutions. Trust in the mainstream media is at a record low, and the remote nature of the pandemic, sped up by digital innovation, is making it much easier for creators to self-publish and distribute their work online. "People are...WW…