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Less than Half of Google Searches Now Result in a Click - SparkToro

Less than Half of Google Searches Now Result in a Click - SparkToro

We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based searches on Google.com resulted in zero-clicks.Throughout this post, I’ll be using numbers from the clickstream data company, . They are, in my opinion, the best, most reliable source of information on what happens inside web browsers because of how they gather, process, and scale their estimates. That’s why SparkToro, and Moz (my previous company) are both customers of Jumpshot. Given all the nice things I say about them, it might sound...

September 1, 2019
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