Major global brands are supporting the proliferation of unreliable artificial intelligence-generated news and information websites (UAINs) by funneling programmatic advertising dollars to the rapidly growing number of such sites, a NewsGuard analysis has found.
These ads appear to have been generated programmatically, meaning that rather than the companies choosing to have their advertisements appear on these sites, they were positioned automatically through a system that places ads regardless of the nature of the website. This programmatic approach thus funds low-quality and...…Major global brands are supporting the proliferation of unreliable artificial intelligence-generated news and information websites (UAINs) by funneling programmatic advertising dollars to the rapidly growing number of such sites, a NewsGuard analysis has found.
These ads appear to have been generated programmatically, meaning that rather than the companies choosing to have their advertisements appear on these sites, they were positioned automatically through a system that places ads regardless of the nature of the website. This programmatic approach thus funds low-quality and...WW…