Name: North Face, Patagonia, and REI boycott Facebook ads to #StopHateForProfit
Brand: mashable.com
SKU: mashable-com-26
Availability: OnlineOnly

critic

North Face, Patagonia, and REI boycott Facebook ads to #StopHateForProfit

preview

The brands are revolting against Facebook.Well, at least some of them are. Temporarily, that is.Five companies, ranging from major clothing brands to online job platforms, have to stop advertising on Facebook for the month of July in protest of the company’s response to hate on its platform.The North Face, REI, Patagonia, and online freelancing website Upwork are a few of the companies who have signed onto the pledge. The campaign was started by civil rights groups including the NAACP and ADL. Sleeping Giants, an activist group that organizes advertiser boycotts against right-wing media, is also involved in the campaign.“What would you do with $70 billion?” asks the boycott campaign website. “We know what Facebook did. They allowed incitement to violence against protesters fighting for racial justice in America in the wake of George Floyd, Breonna Taylor, Tony McDade, Ahmaud Arbery, Rayshard Brooks and so many others.”The campaign says it’s also organizing the boycott because Facebook named far-right website a “trusted news source," and made another right-wing outlet, , an official fact-checking partner. #StopHateForProfit points out how both sites have previously employed and published the work of white nationalists. The campaign also said the company has turned a “blind eye” to voter suppression. Facebook has a lengthy history of, at the very least, to the far right. The company previously between “white supremacists” and “white nationalists” in order to keep the latter on its social media platform. Users on the ideological right often the platform to share misinformation.While Facebook has made some changes to curb the spread of extremism and hate on its social network, critics and social justice advocates say it just hasn’t been enough. With the company’s founder and CEO Mark Zuckerberg most recently going out of his way to President Donald Trump’s inflammatory posts concerning Black Lives Matter protesters, it’s clear that the criticism is warranted."Could they protect and support Black users? Could they call out Holocaust denial as hate? Could they help get out the vote?" asks the #StopHateForProfit campaign. "They absolutely could. But they are actively choosing not to do so."A handful of companies pledging to pause their advertising for a month likely won’t change things. But it’s a start.,Your move, trademark sleuths.09/09/2022ByHe also said the iPhone team is 'super smart.'09/08/2022ByBuy or die? The iPhone announcement didn't contain many hoped-for features, but it was Apple's hardest sales pitch yet09/07/2022ByFrom Snap to Robinhood to Lyft and more.09/02/2022ByThe Indie Sellers Guild is working to "advocate against the 'Amazonification' of online marketplaces".09/01/2022ByWay too many Twitter employees have access to user data, according to Twitter's former head of security.3 hours agoByWe're ready for that sweet holocake, baby!09/12/2022ByIf the iPhone is going to keep creating higher quality photo and video, iCloud storage options need to match.09/11/2022ByChoose between the new Apple Watch 8, the Apple Watch Ultra, or the redesigned SE.09/09/2022ByAre the new upgrades worth it? Maybe.09/09/2022ByIs 'Wordle' #451 stumping you? Here are some tips and tricks to help you find the answer.09/13/2022ByThe good, the bad, and the WTF.13 hours agoByThis is good to go? Everyone fine with it? OK...16 hours agoByIs 'Wordle' #450 stumping you? Here are some tips and tricks to help you find the answer.09/12/2022ByHas the word 'doomsday' lost all meaning?09/11/2022ByThe biggest stories of the day delivered to your inbox.By signing up to the Mashable newsletter you agree to receive electronic communicationsfrom Mashable that may sometimes include advertisements or sponsored content.Thanks for signing up. See you at your inbox!

The brands are revolting against Facebook.Well, at least some of them are. Temporarily, that is.Five companies, ranging from major clothing brands to online job platforms, have to stop advertising on Facebook for the month of July in protest of the company’s response to hate on its platform.The North Face, REI, Patagonia, and online freelancing website Upwork are a few of the companies who have signed onto the pledge. The campaign was started by civil rights groups including the NAACP and ADL. Sleeping Giants, an activist group that organizes advertiser boycotts against right-wing media, is...

public

Journalist // video: http://youtube.com/MattBinder // newsletter: http://misinfo.com // podcast: http://DOOMEDpod.com // @mashable @majorityfm @cafedotcom

North Face, Patagonia, and REI boycott Facebook ads to #StopHateForProfit

No article scores yet.

CRITIC REVIEWS

PUBLIC REVIEWS