An extremely superficial examination of some steps the noted company is taking insofar as "reinventing" itself. The headline is misleading as its relevance is pointed to only at the end of the piece. In fact, the article is almost purely speculative in nature as it ascribes the actions taken by the company to the sanction referenced late in the article. Additionally, the seemingly random "tweets as commentary" do not burnish the article's overall lack of credibility. Not informative, interesting, or a worthwhile read.