The tone of the writer is clear in this expository piece. It's a good read, and starts setting up the scene very well. But the illusion of authority is lost when someone writes 'the ask'. Like the cruelly ghetto 'emails' as a noun, the idea that a person of average intellect is guiding the process of this article's creation is essentially lost at this point. We see wonderfully allusive wit and protest in the [c]asual [c]corrections, for instance. And that's where I stopped. Ideally when writers create content for the rest of us, those of us whose writing will be influenced by the familiarity or lack of certain fad patterns that violate established mechanics, the responsibility with such great power is there that they'll take up as a feature in their own cause, and allow readers to see more of what's correct while it's still acceptable. Let language evolve, but work to avoid the meteors introduced by social media and consistently driven by barely-coherent tweens.