The storytelling in this article is excellent and presents a high context of what TikTok is becoming for the U.S. social media creators' community. It's possible to lose interest in the middle to the end of the article, but it's very worth to keep reading when you notice how the author delivers meaningful information between the gossip talk.

This contains a lot of context about how TikTok is trying to gain ground in the US and how it's trying to stay in the social media market since previous versions/ attempts at this type of app have failed. The useful information in the article is surrounded by a fair bit of gossip like discussion of a big party that took place at VidCon. To me it feels like it dilutes out the interesting aspects of the TikTok strategy.

Fascinating look at upstart social media platform TikTok and how it is gaining ground on the entrenched YouTube monopoly

This article is packed full of context for those who are currently unaware of TikTok's exploding short-form video platform. Taylor Lorenz goes deep as usual, also providing an inside look at the creator-only event that TikTok recently put on for its on-platform influencers. At times this article reads like a press release for TikTok, but it'd be impossible to cover the platform without acknowledging its growing and enthusiastic fanbase.