Great article, but it’s still the anecdotal evidence of one founder. There could be many reasons why his business was selected, and he may not actually be privy to why.

What the hell is Shark Tank? I get emails saying that name but I thought they come from my vacuum cleaner company (Shark). How are we supposed to know all these shows, apps, songs, actors, interviews, grammies, oscars, movies and presidential tweets? Osmosis from the air? Who are these pathetic actors, interviewers, comedians (and their audiences), politicians who recognize every pop reference immediately and laugh or boo or otherwise know how to react. I have no idea what they are all talking about. I don't spend 12 hours a day watching movies, grammies and all the rest. Do they have no real lives? I do. I don't spend 12 minutes a day learning about that crap. I find this universally internalized Wikipedia to be mysterious and unbelievable and a sign of contemporary degeneration.