Name: Doing strategic analysis with StratNavApp.com
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Doing strategic analysis with StratNavApp.com

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Learn how to use StratNavApp.com to start your strategy from the basis of a sound strategic analysis.
                    
Every good strategy starts with a sound strategic analysis leading to a rich and shared understanding of the challenges and opportunities a business faces.
StratNavApp.com provides everything you need to achieve that.
The usual place to start your strategy is by understanding:


StratNavApp.com contains a large number of tools to help you to do this. They're all included in the Analysis quadrant of the Strategy Board.
These include:

Of course, you don't need to use them all. Some will be more useful for your particular needs than others.
StratNavApp.com is repository-based. This enables you to build links between the different models, making your analysis more holistic. To create links between the models:

Click on a card in one of the models.
Scroll down the screen to where it says "Do Next".
Select the type of content you want to link to.
Start typing. The system will do an automatic lookup of any existing content to link to. Or you can press Enter to create new content.


There is not right or wrong approach to analysis. But, if you're not sure how to start your strategic analysis, we suggest that you follow these steps:

Start with the Business Model Canvas.
Once you completed it, click on each element on the Business Model Canvas in turn.
Scroll down to where it says "Do Next" and select "Add related insights".
Capture any known or suspected insights. These could be Strengths, Weaknesses, Opportunities or Threats related to that element on the Business Model Canvas.
Then click on each of the insights you've just created. Enter as much detail about them as you can. Don't forget to check/set the various fields for:


Once you're done, the system will have created some of the other models for you. Visit each of the SWOT, McKinsey 7S, PESTEL and Porter 5 Forces to double-check that everything makes sense. Fill in any missing insights.
Identify your competitors and/or competitor categories.
Identify the competitive factors which your customers use to choose between you and your competitors.
Bring these together on a Business Model Canvas.
Complete the Value Chain being particularly careful to highlight what is unique to your business.

We've presented these as a series of steps to follow in order. But don't be afraid to jump backwards and forwards through the process if you need to.




Learn how to use StratNavApp.com to start your strategy from the basis of a sound strategic analysis.
                    
Every good strategy starts with a sound strategic analysis leading to a rich and shared understanding of the challenges and opportunities a business faces.
StratNavApp.com provides everything you need to achieve that.
The usual place to start your strategy is by understanding:


StratNavApp.com contains a large number of tools to help you to do this. They're all included in the Analysis quadrant of the Strategy Board.
These include:

Of course, you don't need to use...

public

Chris Fox

stratnavapp.com

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