Name: WSJ News Exclusive | From PepsiCo to GM, Big Advertisers Set to Cancel Commitments to TV Networks
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WSJ News Exclusive | From PepsiCo to GM, Big Advertisers Set to Cancel Commitments to TV Networks

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Skip to Main ContentThis copy is for your personal, non-commercial use only. Distribution and use of this material are governed byour Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contactDow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.https://www.wsj.com/articles/from-pepsico-to-gm-big-advertisers-set-to-cancel-commitments-to-tv-networks-11589298017ShareBy May 12, 2020 11:40 am ETBig advertisers from General Motors to PepsiCo to General Mills are seeking to walk back spending commitments they made to broadcast and cable networks, a dynamic that is testing the industry’s five-decade-old way of doing business.TV ad spending fell in the initial weeks of the , but was insulated from an even bigger drop. That is because the majority of the roughly $42 billion spent on national TV ads in the U.S. is bound by contractual commitments that are made well , which starts each September.Continue reading your article witha WSJ membershipAlready a member? Sponsored OffersCopyright ©2022 Dow Jones &amp; Company, Inc. All Rights ReservedThis copy is for your personal, non-commercial use only. Distribution and use of this material are governed byour Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contactDow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.

Skip to Main ContentThis copy is for your personal, non-commercial use only. Distribution and use of this material are governed byour Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contactDow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.https://www.wsj.com/articles/from-pepsico-to-gm-big-advertisers-set-to-cancel-commitments-to-tv-networks-11589298017ShareBy May 12, 2020 11:40 am ETBig advertisers from General Motors to PepsiCo to General Mills are seeking to walk back spending commitments they made to broadcast and cable...

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WSJ News Exclusive | From PepsiCo to GM, Big Advertisers Set to Cancel Commitments to TV Networks

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