NBA - The inside story behind the Clippers' new uniforms, logos - ESPN
February 26, 20246 min read1251 words
Published: February 26, 2024  |  6 min read1251 words
Only a few months after Steve Ballmer purchased the LA Clippers in 2014, he and his staff began reconsidering everything about the franchise: where it should play, what its logo should look like, what colors it should use, even the name "Clippers" itself.They hired outside consul...
NBA - The inside story behind the Clippers' new uniforms, logos - ESPN Read more

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Feb 28
A must-read for any NBA fan. This article does a thorough job of explaining why the logo is being changed, with illustrations of the previous logo and the new one it's being changed to. Home/away/alternate jersey designs are shown. Quotes from team management. All around, solid reporting. 5 stars.
Feb 28
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