Name: Can a Virtual Sports Agent App Give Athletes More Career Control?
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Can a Virtual Sports Agent App Give Athletes More Career Control?

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PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.Top celebrity and sports agents make millions a year, but as Sports Illustrated famously wrote a decade ago,A new startup called Athent is trying to help athletes take better control of their finances and personal brand.Athent combines app-based financial education courses, centralized budget management, and tools for overseeing social media and managing a community of family and friends. Listed on the Athent's site as supporters are Los Angeles Rams star running back Todd Gurley, as well as a number of NFL stars, basketball players, and Olympic athletes.At the West Coast Challenge pitch competition at USC in Los Angeles last month, Athent was among those vying for a place in the Quake Capital Startup Accelerator and $200,000 in seed funding. That prize went to MrktStar—which pays people for predicting the success of their favorite businesses, apps, or bands—but Athent caught our eye.peak NFL earning period is very short—an average length of three years—and it's easy to blow through cash.In theory, managers and agents are supposed to help players avoid financial ruin, but there's always the potential for corruption and mismanagement.The same can be said for venture capitalists. to move the needle on founder failure.""If we can move our industry's high failure rate even slightly by having battle-tested VCs and successful entrepreneurs teach about the pitfalls they saw or fell into, we as a community will be significantly better off in the long run."Got an Aging-Related Startup Idea? This UK Incubator Wants to Hear ItSign up for What's New Now to get our top stories delivered to your inbox every morning.This newsletter may contain advertising, deals, or affiliate links. Subscribing to a newsletter indicates your consent to our Terms of Use and Privacy Policy. You may unsubscribe from the newsletters at any time.Your subscription has been confirmed. Keep an eye on your inbox!Sign up for other newslettersAdvertisementPowerful Malware Disguised as Crypto Miner Infects 1M+ Windows, Linux PCsHands On: Dragon's Dogma 2 Delivers Hard-Hitting Action In a Dark Fantasy WorldCome Together: New, AI-Enhanced Beatles Song Drops Nov. 2Apple Watch Double-Tap Gesture Is Rolling Out NowFollowing Backlash, T-Mobile Won't Migrate Users to Pricier PlansWhat to Expect at Apple's Oct. 30 'Scary Fast' Event: A Mash of M3 Monster MacsMassive Discounts: Dyson Vacuums and More on Sale Now at WalmartApple Rolls Out iOS 17.1 With Burn-In, Location Fixes, AirDrop Upgrades, More{X-html Replaced}Editors' ChoiceAdvertisement

PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.Top celebrity and sports agents make millions a year, but as Sports Illustrated famously wrote a decade ago,A new startup called Athent is trying to help athletes take better control of their finances and personal brand.Athent combines app-based financial education courses, centralized budget management, and tools for overseeing social media and managing a community of family and friends. Listed on the Athent's site as supporters are Los Angeles...

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Can a Virtual Sports Agent App Give Athletes More Career Control?

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