Name: Getty Images CEO Craig Peters Declares Plans to Combat AI Challenges in the Photography Industry - WinBuzzer
Brand: winbuzzer.com
SKU: winbuzzer-com-4
Availability: OnlineOnly

critic

Getty Images CEO Craig Peters Declares Plans to Combat AI Challenges in the Photography Industry - WinBuzzer

preview

Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. FacebookTwitterPinterestWhatsApp In an interview given at the recent Code Conference, Getty Images CEO Craig Peters divulged the company's approach to artificial intelligence (AI) and the implications it has for copyright and disinformation within the industry. Approximately a year ago, Getty took a decisive stance, banning users from uploading or selling AI-generated content due to rising copyright concerns. The company later filed a lawsuit against Stability AI, alleging the misuse of Getty's images to train the latter's Stable Diffusion tool. This, however, does not mean that Getty is planning to turn its back on the possibilities AI holds for the industry. Just prior to the conference, the company launched “Generative AI by Getty Images“, its own AI tool for creating unique AI photographs. This tool has been trained exclusively on images to which Getty holds the copyrights, making it a safe alternative for users while also respecting the intellectual property rights of the creators. An interesting aspect of the generative AI tool is that Getty has constructed a means to remunerate photographers whose images are utilized to generate new content. Peters explained that currently, pay-outs would be based on the proportion of content contributed for the AI training set and how well that content had performed within Getty's licensing model. The company envisages this as a blend of quality and quantity and is open to exploring fairer approaches if they arise. On the key issue of the pricing model and its potential impact on the hiring of real photographers, Peters stated that it is too early to predict. He clarified that Getty's AI tool has set out to empower and not to eliminate creators. The aim is to see more creators in the industry, not less, achieved by enabling creators with better tools. As the 2024 U.S. election looms, deepfakes and disinformation form another critical challenge that Getty, with its long-standing tradition of storing real, significant images, plans to address. In a world where AI-generated images are increasingly prevalent, maintaining the authenticity of imagery is becoming harder. Getty is engaging with partners and competitors alike, exploring measures to preserve the authenticity of photographic content. Additionally, Peters spoke about the ongoing lawsuit with Stability AI and referenced the tension between the idea of “fair use” proposed by technology companies and the necessity for copyright holders to protect and profit from their content. Here, Getty seeks to balance the interests of both sides and remains committed to defending both photographers and the broader artistic community from the potential threats imposed by AI. Load more © WinBuzzer 2023

Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. FacebookTwitterPinterestWhatsApp In an interview given at the recent Code Conference, Getty Images CEO Craig Peters divulged the company's approach to artificial intelligence (AI) and the implications it has for copyright and disinformation within the industry. Approximately a year ago, Getty took a decisive stance, banning users from uploading or selling AI-generated content due to rising copyright concerns. The company later filed a lawsuit...

public

Luke Jones

winbuzzer.com

Credible

Speculation

Anecdotal Evidence

Generalization

Stacking the Deck

Appeal to Authority

Straw Man

Slippery Slope

Emotional Appeal

Red Herring

False Dilemma

Illogical

Moral Equivalency

Ad Hominem

Correlation w/o Causation

Semantics

Begging the Question

Faulty Analogy

Non Sequitur

Bandwagon

Dogmatism

Failing Occam's Razor

Biased

Pure Opinion

Hit Piece

Racial Bias

National Bias

Religious Bias

Financial Incentive

Political Agenda

Gender Bias

Misused Image/Video

Study Misinterpreted

Mistake

Misused Term

Science Misrepresented

Factual Error

Satire

Surface Level

Lack of Reliable Sources

Sensational

Not Credible

Investigative

Balanced

Well Sourced

Great Context

sports

entertainment

U.S.

international

business

technology

science

culture

politics

media

health

Getty Images CEO Craig Peters Declares Plans to Combat AI Challenges in the Photography Industry - WinBuzzer

No article scores yet.

CRITIC REVIEWS

PUBLIC REVIEWS