Name: What's a 'Moderate Release'? 'Dumb Money' Hopes to Cash in from One During the Strike
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What's a 'Moderate Release'? 'Dumb Money' Hopes to Cash in from One During the Strike

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The Best LGBTQ TV Shows and Movies on Amazon Prime (and Freevee) in OctoberNewslettersFollow UsAlerts &amp; NewslettersBy providing your information, you agree to our Terms of Use and our Privacy Policy.We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.IndieWire is a part of Penske Media Corporation. © 2023 IndieWire Media, LLC. All Rights Reserved.Instead of going wide after its TIFF premiere, Sony will do a four-step, platform release in order to capitalize on word of mouth.ByAugust 16, 2023 7:37 pmShare“Dumb Money,” Sony Pictures‘ GameStop and WallStreetBets movie, is changing its release plan and will be released in an unusual four-step, platform rollout, which includes a “moderate release” in theaters one week before it goes wide.The film was meant to open wide from Sony’s Columbia Pictures domestically on September 22 of this year following a Toronto premiere on Sept. 8, but it will now open exclusively in Los Angeles and New York on Sept. 15, then expand to a limited release the week after on Sept. 22, expand again to a “moderate release” on Sept. 29, and finally open wide on October 6.While you may be wondering about that “moderate release,” a source tells IndieWire “Dumb Money” is expected to open that weekend on somewhere below 600 locations, and the new wide release, which should be on over 2,000 screens, lines it up for a holiday weekend on Indigenous People’s Day. Its TIFF premiere also remains unchanged.Related StoriesPaul Dano Did ’70 to 80′ Takes for ‘The Batman’ Final Scene: ‘He’s Obsessive That Way’‘The Nun II’ Edges Out ‘A Haunting in Venice’ by a Hair in Initial EstimatesWhile a release plan stretched across four weeks might sound strange, a platformed studio release is certainly not unheard of, especially for potential awards titles or movies that depend on building strong word of mouth.That’s even more crucial right now when actors are unable to promote studio movies during the SAG-AFTRA strike. Paul Dergarabedian, senior media analyst with Comscore, says that a modest platform release for “Dumb Money” may have been in the cards already, but rarely do you see such attention to detail in a release plan announcement, let alone a four-tiered strategy. The work stoppage almost certainly has something to do with that.“It’s really smart for studios recognizing the challenges of the marketplace to adapt and adjust distribution and marketing plans for their films,” Dergarabedian told IndieWire via email. “So building buzz with the help of presumably enthusiastic audiences is a good call on the part of the studio and a strategy that will be studied by other distributors.”Sony, which does not have a streaming platform of its own, was the first of the major studios to significantly shuffle its 2023 theatrical release slate in response to the prolonged strike. It pushed both “Kraven the Hunter” and the untitled “Ghostbusters” sequel out of the year, and it further delayed the releases of “Spider-Man: Beyond the Spider-Verse” in 2024 and more.But for the titles it did keep in 2023, the studio is already experimenting with the slow rollout model designed to maximize word of mouth. “Gran Turismo,” a racing movie inspired by the PlayStation video game franchise, is opening with two weeks of sneak previews before it finally opens wide on August 25.Sony also had success pivoting the release of last year’s Tom Hanks comedy “A Man Called Otto” to a platform rollout, first releasing it on December 30 before moving it wide on January 13. The film opened to just $56K but wound up grossing $64.2 million domestic.“Dumb Money” could be one of Sony’s sleeper awards contenders for the year. The film from director Craig Gillespie (“I, Tonya”) is based on the true story of how GameStop became a “meme stock” driven by small potatoes investors on a Reddit forum who bet against those looking to short the stock, driving Wall Street insane in the process. The film is based on Ben Mezrich’s book “The Antisocial Network” and is executive produced by Cameron and Tyler Winklevoss.The film stars Paul Dano, Pete Davidson, Vincent D’Onofrio, America Ferrera, Nick Offerman, Anthony Ramos, Sebastian Stan, Shailene Woodley, and Seth Rogen.Daily HeadlinesDaily Headlines covering Film, TV and more.More from IndieWireNewsWalt Disney Pictures VFX Workers Join Marvel Staff in New UnionNewsPatrick Stewart: Tom Hardy ‘Wouldn’t Engage’ with Co-Stars on ‘Star Trek’ Set, but ‘He Has Proven Me So Wrong’ Since First ExperienceNewsJohn Woo’s ‘Silent Night’ Trailer: Joel Kinnaman Avenges His Child’s DeathNewsParamount Puts All 97 Minutes of ‘Mean Girls’ on TikTok in 23 PartsExclusiveGregg Araki’s Sexy and Psychedelic Gen X Classic ‘Nowhere’ Is Now Uncut in 4K — Watch the TrailerNewsJonathan Majors Appears in ‘Loki’ Season 2 Since Production Didn’t Want to Make a ‘Hasty’ DecisionDaily HeadlinesDaily Headlines covering Film, TV and more.By providing your information, you agree to our Terms of Use and our Privacy Policy.We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.Must ReadNewsThe 2023 Writers Strike Explained: How We Got Here — and What to ExpectFeatures‘Dune: Part Two’ Teaser: Timothée Chalamet Reigns Supreme in Sequel’s First FootageFeatures‘You Can Roll a Turd in Glitter’: Will Poulter and Chukwudi Iwuji Became Marvel Villains in the Makeup ChairMore From IndieWireNewsDan Harmon Addresses Justin Roiland’s ‘Rick &amp; Morty’ Controversy: I’m ‘Ashamed and Heartbroken’NewsPatrick Stewart: Tom Hardy ‘Wouldn’t Engage’ with Co-Stars on ‘Star Trek’ Set, but ‘He Has Proven Me So Wrong’ Since First Experience1.Resurfaced Reports Show That Tom Cruise May End up Paying for Suri’s Major Life Change2.Kerry Washington Stopped Playing the 'White Girl's Best Friend' After 2004 Meg Ryan Movie: I Don't Want to Be an 'Accessory to a White Woman's Journey'3.An Elderly Couple Sold an African Mask to an Antiques Dealer for $157. 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The Best LGBTQ TV Shows and Movies on Amazon Prime (and Freevee) in OctoberNewslettersFollow UsAlerts &amp; NewslettersBy providing your information, you agree to our Terms of Use and our Privacy Policy.We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.IndieWire is a part of Penske Media Corporation. © 2023 IndieWire Media, LLC. All Rights Reserved.Instead of going wide after its TIFF premiere, Sony will do a four-step, platform release in order to...

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Film Reporter @TheWrap; USC Annenberg MA Grad; Co-Host of @newsreelpodcast. Chicagoan, Hoosier

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IndieWire (sometimes stylized as indieWIRE or Indiewire) is a film industry and review website that was established in 1996. The site's focus is independent film. As of  2016, IndieWire is a subsidiary of Penske Media. It has a staff of about 20, including Publisher James Israel, Editor-in-Chief Dana Harris, Chief Critic Eric Kohn, and Editor-at-Large Anne Thompson.

What's a 'Moderate Release'? 'Dumb Money' Hopes to Cash in from One During the Strike

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