The article explain the term with simple and didactic language, using some examples to be more understandable and bring a quote from an known organization to endorse.

Article cherry-picks facts while having poor reasoning to criticize it, suggesting that a company should be an advocate of everything they sell, for no apparent reason, as though that isn't the way the world works, all while trying to push forth its own agenda against a wrongfully appropriated term that meant something entirely different, besmirching the plight they themselves face.