While reading the article and the "reasons" they showed about the new demographic about female "influencers" and how the cannabis industry is targeting them with more appealing products(which every capitalist brand should do) I am amazed that noone mentioned the money this poor and misguided make when they push for a new trend. As long as they get they views they need, man or women, "influencers" will do anything,

A great explanation about a study that rediscovered an old truth, advertising with women helps confirm to viewers that products are safe for use. The most interesting part is the difference in perception of the product from an influencer versus a sellers approach. Content explains the study in layman terms so anybody may comprehend the findings.

One study covered instead of a meta analysis, few sources, and the whole article is basically quotes from the study, with no interpretation or aid by the author to help us understand how this might effect users, the business, ads etc. There's a shift, and all I can tell is it's going from male to female, illegal to lifestyle.