Media Rating Council denies accreditation for Pinterest's video ad measurements
U.S. · TECH · MEDIA
June 23, 20214 min read758 words
Published: June 23, 2021  |  4 min read758 words
| ByBrands like Ocean Spray and Royal Caribbean International have video ads up on Pinterest. But as of April, metrics the platform supplies to advertisers to measure video ad impressions were denied a stamp-of-approval from the Media Rating Council, the industry body relied on f...
Media Rating Council denies accreditation for Pinterest's video ad measurements Read more

No article scores yet.

There are no critic or public scores for this article yet.
Investigative1
critic reviews: 0
public reviews: 1
No reviews
img-contested
N/A
critic score
0 reviews
img-trusted
93%
public score
14 reviews
img-contested
N/A
critic score
0 reviews
img-contested
N/A
public score
1 reviews

CRITIC REVIEWS

There don't seem to be any reviews yet.

PUBLIC REVIEWS

Investigative
June 24, 2021
Some great investigative reporting here, although I'm sure this story is only interesting to those who work in online media or advertising. The article does well to highlight how key advertising terms are being defined by both parties and what accreditation means to Pinterest's ability to solicit more advertising partners.
June 24, 2021
Is this helpful?