Name: Google says goodbye to individual user tracking
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Google says goodbye to individual user tracking

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Illustration: Sarah Grillo / AxiosGoogle made clear Wednesday that after it finished third-party cookies over the next year or so, it won't introduce other forms of identifiers to track individuals as they browse across the web.Why it matters: The move comes amid increased scrutiny over the way tech giants use consumer data to reinforce their dominance, particularly around personalized advertising.Details: At this point, most of the advertising industry is preparing for third-party tracking cookies, which allow advertisers to follow users with personalized ads from one website to another, to be phased out entirely. Be smart: Google isn't making these adjustments solely in response to regulatory pressure, but also to reduce consumer discomfort. The big picture: For decades, advertisers relied on cookies to track users across the web and to retarget them with ads, most heavily on computers as opposed to mobile devices. Now, privacy-oriented efforts to phase out cookies by browser makers — Google and rivals Apple and Mozilla — are forcing the digital marketing industry to adjust.What to watch: Google last year that it plans to phase out support for third-party cookies in Chrome within the next two years, but it has begun starting to talk about what might replace cookies. Go deeper: Colorado officials are taking a leading role in the efforts to , both in Congress and the courts.What's happening: The attention to the issue is bipartisan and the proposed solutions overlap. Ten House Democrats from New York — including the chairs of the powerful Oversight Committee and Judiciary Committee —&nbsp;issued statements within minutes of each other on Friday calling for New York Gov. Andrew Cuomo to resign in the wake of a sixth sexual harassment allegation.Why it matters: Pressure for Cuomo to resign is now coming from Congress. 11 of the 19 House Democrats from the New York delegation have now called for his resignation, with the 10 on Friday joining Rep. Kathleen Rice, who called for the governor to step down on March after a third accuser came forward.Federal prosecutors submitted Friday morning requesting a 60-day delay in a series of cases related to the Jan. 6 Capitol riot, describing the massive undertaking as "likely the most complex investigation ever prosecuted by the Department of Justice."The big picture: More than 300 suspects have been charged in connection with the attack, which FBI Director Christopher Wray has described as "domestic terrorism."

Illustration: Sarah Grillo / AxiosGoogle made clear Wednesday that after it finished third-party cookies over the next year or so, it won't introduce other forms of identifiers to track individuals as they browse across the web.Why it matters: The move comes amid increased scrutiny over the way tech giants use consumer data to reinforce their dominance, particularly around personalized advertising.Details: At this point, most of the advertising industry is preparing for third-party tracking cookies, which allow advertisers to follow users with personalized ads from one website to another,...

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Google says goodbye to individual user tracking

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