An interesting, brief article from a credible source. The piece points up the changing ways social media companies seek to engage with and be engaged by their users. However, prospective readers would do well to take particular note of the following quote from the article: "...and dissuade them from self-censorship..." In effect, some might say that this is the only part of the article which clearly delineates the actual strategy and good on the author for including it. The reader should note that the insight provided by this aside is profound. To the reader who may be a social media user, it could be inferred that actual goal is to convince or attempt to persuade social media users that there is nothing they shouldn't share. A worthwhile read particularly for those critical of the privacy and the societally-influencing policies of social media companies and their panjandrums.