Name: Google’s FLoC Is a Terrible Idea
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Google’s FLoC Is a Terrible Idea

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Email updates on news, actions,and events in your area.DEEPLINKS BLOGShare ItShare ItOn Tuesday, that data broker SafeGraph was selling location information “related to visits to clinics that provide abortions including Planned Parenthood facilities.” This included where people came from and where they went afterwards.In response, SafeGraph to stop selling data about Planned Parenthood visitors. But it...The White House announced today that sixty one countries the Declaration for the Future of the Internet. The high-level vision and principles expressed in the Declaration—to have a single, global network that is truly open, fosters competition, respects privacy and inclusion, and protects human rights and fundamental...Tech companies earn staggering profits by targeting ads to us based on our online behavior. This incentivizes all online actors to collect as much of our behavioral information as possible, and then sell it to ad tech companies and the data brokers that service them. This pervasive online behavioral surveillance...Podcast Episode 109As humans, we’re constantly changing and evolving, always trying to become our best selves. But the internet will never forget about us at our lowest. One simple search or purchase online can cause the internet, specifically advertisements, to haunt you with products forever, no matter how much you...In , we took a thorough look at the privacy implications of various kinds of interoperability. We examined the potential privacy risks of interoperability mandates, such as those contemplated by 2020’s ACCESS Act (USA), the Digital Services Act and Digital Markets Act (EU),...Cookies are dying, and the tracking industry is scrambling to replace them. Google has proposed , , and other bird-themed tech that would have browsers do some of the behavioral profiling that third-party trackers do today. But a coalition of independent surveillance advertisers has...Update, April 9, 2021 : We've launched , a new site that will tell you whether your Chrome browser has been turned into a guinea pig for Federated Learning of Cohorts or FLoC, Google’s latest targeted advertising experiment. Today, Google an “origin trial” of Federated...Washington, D.C.—The Electronic Frontier Foundation (EFF) today urged the Supreme Court to rule that consumers can take big tech companies like Facebook and Google to court, including in class action lawsuits, to hold them accountable for privacy and other user data-related violations, regardless of whether they can show they suffered...San Francisco—The Electronic Frontier Foundation (EFF) today launched , a interactive tool that teaches users how advertisers follow them as they shop or browse online, and how to fight back against corporate trackers to protect their privacy, mitigate relentless ad targeting, and improve the web ecosystem for...Twitter greeted its users with a confusing notification this week. “The control you have over what information Twitter shares with its business partners has changed,” it said. The changes will “help Twitter continue operating as a free service,” it assured. But at what cost?What Changed?Twitter has changed what happens when...Share It

Email updates on news, actions,and events in your area.DEEPLINKS BLOGShare ItShare ItOn Tuesday, that data broker SafeGraph was selling location information “related to visits to clinics that provide abortions including Planned Parenthood facilities.” This included where people came from and where they went afterwards.In response, SafeGraph to stop selling data about Planned Parenthood visitors. But it...The White House announced today that sixty one countries the Declaration for the Future of the Internet. The high-level vision and principles expressed in the Declaration—to have a single,...

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Bennett Cyphers

We're the Electronic Frontier Foundation. We defend your civil liberties in a digital world.

Google’s FLoC Is a Terrible Idea

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