Name: Snap Tells Investors Apple's Opt-In Ad Tracking Privacy Measure Presents 'Risk' to Advertiser Demand
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Snap Tells Investors Apple's Opt-In Ad Tracking Privacy Measure Presents 'Risk' to Advertiser Demand

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Friday February 5, 2021 3:21 am PST by With Apple's , Snap on Thursday warned investors that they could hurt Snap's ad business (via ).Starting with the next versions of iOS 14, iPadOS 14, and tvOS 14 due to be released in the early spring, Apple's App Tracking Transparency privacy measure will require all apps to request the user's permission to track their activity across other apps and websites.Granting permission would allow developers to access the random advertising identifier, known as the Identifier for Advertisers (IDFA), on the user's device for targeted advertising purposes or to measure how effective their campaigns were.According to Snap, makers of Snapchat, any changes to iOS are "usually disruptive" and present an uncertain outcome, and the planned IDFA changes could present a "risk" to advertiser demand. However, the company added that it was unclear how that could affect business in the long-run.A handful of ad networks and companies have criticized Apple's decision, including Facebook, which ran and claiming that Apple's tracking change will hurt small businesses financially.But during an earnings call with analysts, Snap Chief Business Officer Jeremi Gorman reportedly struck a different tone, saying that Snap shares Apple's philosophy on protecting users' privacy."We admire Apple and believe they are trying to do the right thing for customers," Gorman said, adding Snap is well prepared to guide advertisers through the iOS changes.During the earnings call, Snap revealed that user growth and revenue beat analysts' fourth-quarter estimates. SnapChat made the biggest gains outside the U.S. and Europe, with 55% growth in daily active users. Revenue generated mainly from ad sales grew 62% to $911 million, easily surpassing Wall Street's consensus estimate of $857.4 million, reports Reuters.Tags: , Related Forum: [ ]I wonder if it's occurred to any of these fools that their revenue is ill-gotten in the first place. They took advantage of weak security and policies and now they think this is just normal. It's time to reset the baseline. No more free rides at the expense of privacy.Score: 48 Votes ( | )I really don't care. Charge monthly for your app. That way, people who really want to use it, will use it.Score: 20 Votes ( | )people still use snapchat?Score: 16 Votes ( | )Starting with the next versions of iOS 14, iPadOS 14, and tvOS 14 due to be released in the early spring, Apple's App Tracking Transparency privacy measure will require all apps to request the user's permission to track their activity across other apps and websites.Can't get here soon enough. Not that I want the release to be rushed, I can be patient for a better release.But I am looking forward to the privacy enhancements to come, starting with what is planned for iOS 14.5.Score: 14 Votes ( | )I wonder if it's occurred to any of these fools that their revenue is ill-gotten in the first place. They took advantage of weak security and policies and now they think this is just normal. It's time to reset the baseline. No more free rides at the expense of privacy.Exactly.I've always liked having different electronics from a variety of manufacturers, but if Apple really cracks down here I'll be all in on everything Apple (phone, computer, tablet, etc).Score: 12 Votes ( | )I'm confused on all the companies naming Apple directly as the problem with this new feature. Why not blame the millions..... and millions of The Rock's fans.. (sorry got carried away there) that are going to opt of tracking. It's still a choice for the user to make. They ultimately are the ones saying NO to tracking, not Apple. So place blame on your users if you want to blame someone. But I guess a full page ad blaming your users wouldn't be good PR, even if it was more accurate.Score: 10 Votes ( | )Monday November 1, 2021 4:42 am PDT by As a result of its privacy features, Apple has cost social media companies including Meta, formerly known as Facebook, Twitter, Snapchat, and YouTube, nearly $10 billion in revenue in the second half of 2021, according to an investigation by the Financial Times. The Financial Times found that most users have opted out of tracking using Apple's App Tracking Transparency (ATT) framework, a... • Sunday December 19, 2021 3:47 am PST by Facebook, otherwise known as Meta, has been crowned the worst company of the year, following a turbulent 12 months of controversies, public backlash, and an eventual entire rebrand of the social media giant, according to a survey conducted by Yahoo Finance. Yahoo Finance every year crowns the best company of the year, with Microsoft taking the top spot for 2021. This year, however, Yahoo... • Tuesday October 26, 2021 3:46 am PDT by Apple's privacy rules are "negatively affecting" Facebook, and its business, Facebook CEO Mark Zuckerberg claimed during its most recent earnings call. As a quick refresher, starting with iOS 14.5 and all newer versions of iOS and iPadOS, Apple requires that apps ask for users' permission to track them across other apps and websites. Under the App Tracking Transparency (ATT) framework, the... • Monday November 15, 2021 10:11 am PST by Following allegations that Apple secretively buys ads for subscription-based apps to collect more commission, Apple has now said that this is a mischaracterization and developers are fully aware of the ads it runs on their behalf. Earlier today, we reported on an article by Forbes which claimed that the company "secretly" or "quietly" places ads for subscription-based apps without their... • Thursday July 29, 2021 2:31 am PDT by Undeterred by Apple's recent anti-tracking privacy changes, Facebook continues to rake in billions in advertising revenue, as evidenced by its latest fiscal 2021 second quarter results announced Wednesday. On the company's Q2 earnings call, the social network revealed it had accumulated $28 billion in ad revenue, representing a 56% year-on-year increase. That saw Facebook more than double... • Wednesday December 22, 2021 7:29 am PST by According to a new survey, more users trust Amazon and Google to handle their personal user data and internet browsing activity than Apple, while users overwhelmingly distrust Facebook, TikTok, and Instagram. The survey conducted by The Washington Post sampled over 1,000 internet users in the U.S. about how much they trust Facebook, TikTok, Instagram, WhatsApp, YouTube, Google, Microsoft,... • Wednesday December 8, 2021 5:50 am PST by "Loose" interpretations of Apple's privacy policies allow apps such as Facebook and Snapchat to continue tracking users for targeted advertising even when they have asked to not be tracked, The Financial Times reports. In May, Apple launched its App Tracking Transparency feature that allows users to opt-out of being tracked across apps and websites for advertising purposes. Seven months... • Wednesday April 7, 2021 6:00 am PDT by Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple will be requiring apps to receive a user's permission to track their activity for targeted advertising purposes, as part of a privacy measure known as App Tracking Transparency. To help advertisers adjust to this change, Apple today shared a new version of its "A Day in the Life of your Data" document with details on two... • Friday September 9, 2022 9:20 am PDT by Garmin has reacted to Apple's new rugged Apple Watch Ultra, saying in a tweet following the iPhone 14 and Apple Watch event that it measures battery life in "months" and "not hours," promoting its latest Enduro 2 watch for athletes. While the Apple Watch Ultra has the longest battery life of any Apple Watch to date, with Apple promising up to 36 hours of normal use and up to 60 hours with... • Sunday September 11, 2022 7:53 am PDT by Apple is set to release iOS 16 this Monday, September 12, as a free update for the iPhone 8 and newer. iOS 16 includes plenty of new features, ranging from a customizable Lock Screen to the ability to temporarily edit or unsend iMessages. To install iOS 16 when the update is released, open the Settings app on your iPhone and tap General → Software Update. After you update your iPhone to... • Friday September 9, 2022 1:37 pm PDT by With pre-orders for the iPhone 14 lineup now open, many iPhone customers will be weighing up whether or not now is the time to upgrade their device. The iPhone 14 models offer some substantial upgrades with Emergency SOS via satellite, Crash Detection, camera improvements, and more, but some customers will now be casting their mind forward to next year, when it may be a more appropriate time ... • Monday September 12, 2022 4:27 am PDT by The iPhone 14 and iPhone 14 Plus have seen "bad" pre-order results, indicating that Apple's positioning of the two new standard models may have failed, according to Apple analyst Ming-Chi Kuo. In his -14-first-weekend-online-pre-order-survey-110411040b5d"&gt;latest post on Medium, Kuo explained that the iPhone 14 Pro and iPhone 14 Pro Max have seen "neutral" and "good" pre-order results... • Sunday September 11, 2022 2:00 am PDT by There are usually multiple features that Apple is not able to finish before the first official release of a major new version of iOS, and this year looks to be no different, with a total of nine iOS 16 features now confirmed to not be present in the first public version of the new OS. Last year, SharePlay, Digital IDs in the Wallet app, and Universal Control were among a large number of... • Sunday September 11, 2022 3:58 pm PDT by Apple does not advertise battery capacities for its new iPhone 14 lineup, but MacRumors has obtained this information from a Chinese regulatory database. Three out of four iPhone 14 models feature larger battery capacities compared to the iPhone 13 lineup, with the exception being the iPhone 14 Pro Max, which is equipped with a slightly smaller battery compared to the iPhone 13 Pro Max.... • Sunday September 11, 2022 1:20 pm PDT by Following its September event focused on new iPhone and Apple Watch models, Apple often holds another event in October focused on new iPad and Mac models, and this year will likely be no exception. October is still three weeks away, but we already have a good idea of the products that would likely be announced at an event next month. For the October event, rumors suggest that Apple plans to... • Saturday September 10, 2022 2:31 pm PDT by As was the case with iPhone 13 Pro models released last year, 4K ProRes video recording on the iPhone 14 Pro and iPhone 14 Pro Max still requires a model with at least 256GB of storage, according to Apple's tech specs for the devices. ProRes video recording is limited to 1080p at 30 frames per second on iPhone 14 Pro models with a 128GB storage capacity. To record ProRes video in 4K at 30... • When will iOS 16 and iPadOS 16 be released? Here's everything we know. Apple on July 20 released iOS 15.6 and iPadOS 15.6, bringing improvements to the live sports experience in the TV app and several bug fixes. How big of an upgrade are Apple's cheapest mainstream flagship phones? Apple's latest Pro phones replace the notch with an innovative "Dynamic Island," but what else is new compared to last year's models?• • • • • September 16Apple's new high-end iPhone models with Dynamic Island camera cutout, A16 chip, 48MP main camera, and more. Pre-orders available now. September 16Apple's latest mainstream iPhone models in two sizes with A15 chip, car crash detection, satellite connectivity, and more. Pre-order now ahead of iPhone 14 launch on September 16, iPhone 14 Plus on October 7. September 16New body temperature sensors, car crash detection, and more. Pre-order now. Mid–Late 2022?Updated AirPods Pro could see some design changes like elimination of the stem.• • • • • {other_blurb}

Friday February 5, 2021 3:21 am PST by With Apple's , Snap on Thursday warned investors that they could hurt Snap's ad business (via ).Starting with the next versions of iOS 14, iPadOS 14, and tvOS 14 due to be released in the early spring, Apple's App Tracking Transparency privacy measure will require all apps to request the user's permission to track their activity across other apps and websites.Granting permission would allow developers to access the random advertising identifier, known as the Identifier for Advertisers (IDFA), on the user's device for targeted advertising purposes or to...

Snap Tells Investors Apple's Opt-In Ad Tracking Privacy Measure Presents 'Risk' to Advertiser Demand

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