Name: Parler Returns Online After Monthlong Absence: Here's What You Need to Know
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Parler Returns Online After Monthlong Absence: Here's What You Need to Know

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Tech companies, including Apple and Google, are distancing themselves from Parler in the wake of mob violence on Capitol Hill.CEO John Matze posted a message to the company's website over the weekend, promising the alternative would return after it went&nbsp;&nbsp;when cut off hosting services."We will resolve any challenge before us and plan to welcome all of you back soon," Matze said in a note bearing the title Technical Difficulties. "We will not let civil discourse perish!"The conservative microblogging site was booted offline a week ago after Amazon Web Services cut its services, a move that followed decisions by and to stop distributing the social network's . The conservative microblogging site has sued to have its service restored.The moves by tech giants to distance themselves from Parler comes amid growing concerns the service could be used to promote more violence in the wake of the&nbsp;, who whipped them up at a rally. Both&nbsp; and&nbsp; blocked Trump's account because they are concerned the president's remarks could spark more violence.&nbsp;Talk of guns and violence was widespread in Parler discussions ahead of the event, which was organized to support the president's baseless claims the November election had been stolen from him.One Parler user on a thread pushing a QAnon conspiracy theory said, "by all the Patriots descending on Washington DC on #jan6 ....come armed...."Another expletive-laced message posted the day before the riot warned: "To all our enemies high and low you want a war? Well you're asking for one...To the American people on the ground in DC today and all over this great nation, be prepared for anything." In an interview conducted as the nation was coming to grips with the mob violence in Washington, The how such posts apparently advocating and threatening violence were allowed to appear on the site.If you subscribe to only one CNET newsletter, this is it. Get editors' top picks of the day's most interesting reviews, news stories and videos."Well, for violence and advocation of violence, or violence specifically, it needs to be a clear and imminent threat," Matze told the Times' Kara Swisher. "And I don't know -- I've been witnessing what happened today a little bit, but I'm not really too much in the weeds on this stuff. "I haven't seen a whole lot of illegal activity," he said. "Maybe there has been some, but it's a minority of the cases."Parler has grown in popularity with right-wing users amid allegations that Twitter, and other social networks harbor anti-conservative bias. (The social networks have denied those charges.) From Jan. 6 to 10, Parler was downloaded 997,000 times across Apple's App Store and Google Play, which was more than 10 times the downloads the app generated from Jan. 1 to 5, according to mobile app analytics company Sensor Tower. Before Parler was taken offline, the app was downloaded more than 11 million times since it launched, with most of the installs (9 million) coming from the US.&nbsp;In November, high-profile conservatives urged others to join Parler after major news outlets projected Joe Biden's victory. "Twitter has aided the Democrat Party in stealing this election and now everything Trump says is being silenced. Tell everyone you know to get on Parler," far-right provocateur&nbsp;&nbsp;told her more than 687,000 followers on Parler. (Loomer has been banned by both Twitter and Facebook for violating their rules.)Donald Trump permanently suspended from TwitterLoomer is just one of the millions of people who've recently sought refuge with Parler, which calls itself a nonbiased, free speech-driven platform. Republicans such as&nbsp;&nbsp;have been promoting the app since Twitter started applying labels last year to Trump's tweets that falsely claimed fraud with mail-in ballots or that the company said glorified violence.&nbsp;Here's what you need to know about Parler.Launched in 2018, Parler is a social media app created by University of Denver graduates Matze and Jared Thomson. They came up with Parler because they were "exhausted with a lack of transparency in big tech, ideological suppression and privacy abuse," according to Parler's .&nbsp; The private company is based in Henderson, Nevada, and has between 11 and 50 employees, according to . Parler means "to talk" in French and is meant to be pronounced as PAR-lay. But as more people started saying the app's name like the English word "parlor," that pronunciation took over. The social network has a similar feel to Twitter. You follow accounts, and content appears in a chronological news feed. Users can post up to 1,000 characters, which is more than Twitter's 280-character limit, and can upload photos, GIFs and memes.&nbsp; You can also comment on a post and search for hashtags. There's a feature called "echo," with a megaphone icon, that functions like the Twitter retweet button, and there's an upvote icon for a feature that resembles "liking" a post on other social media platforms. As with other social networks, you have to be at least 13 years old to sign up for an account.Matze told Fox Business in June that but that there have also been "left-leaning individuals" tied to the Black Lives Matter movement who've joined the app to "argue with conservatives." He also told CNBC that same month that he doesn't want the app to be , noting that he doesn't like either the Democratic or Republican party. "The whole company was never intended to be a pro-Trump thing," Matze told CNBC. "A lot of the audience is pro-Trump. I don't care. I'm not judging them either way." If you join, Parler asks for your email and phone number, but it doesn't ask for your political party. It also doesn't brand itself as a social network for conservatives.&nbsp; But the network boasts a who's who of conservative voices. Former US Rep. Ron Paul from Texas; Trump's campaign; Loomer; and Republican US Rep. Devin Nunes from California are on the app. So are conservative commentator Candace Owens and far-right conspiracy theorist Alex Jones, who was banned from both Facebook and Twitter. Right-wing news sites such as Breitbart News, The Epoch Times and The Daily Caller also have Parler accounts. When you join the app, Parler recommends several conservative users to follow, but there aren't any liberal ones -- likely because they haven't joined the app or don't have a large following. There are several fake accounts for lawmakers, including one for Democratic House Speaker Nancy Pelosi.&nbsp; that social media sites such as Twitter and Facebook are suppressing their speech. These companies have repeatedly denied doing so, saying they have rules against hate speech and inciting violence that apply to all users.&nbsp; The allegations from conservatives have only gotten louder after Twitter and Facebook last week labeled Trump's tweets that included misinformation about voter fraud. When Trump falsely claimed there that he won re-election over the weekend and there were millions of mail-in ballots sent to people who never requested them, Twitter added a label under his tweet stating that the "claim about election fraud is disputed." Facebook added a different label below the same remarks by Trump. The notice stated that Biden was the projected winner of the US presidential election.&nbsp;Around the time of the election, there were reports that Trump's campaign was looking to attract more followers to Parler, drumming up more publicity for it. And politicians such as Nunes urged others to join. Last year, Nunes sued Twitter and three Twitter users, including one satirically posing as Nunes' cow, over defamation allegations, but a .Parler has fewer rules than Twitter and Facebook over what it allows on its network. Users can report a post for violating Parler's policies, but the company doesn't have third-party fact-checkers and doesn't label misinformation. Some of the content that's barred on Parler, though, is allowed on Twitter. For example, Parler's rules prohibit pornography, but &nbsp;lets users share "consensually produced adult content" if they mark the media as "sensitive." doesn't allow users to post images of sexual activity. Parler's user base of more than 12 million people is also a fraction of the number of people on Facebook and Twitter. Facebook has more than 2.7 billion monthly active users. Twitter, which stopped reporting the number of monthly users, has 187 million users who log in to the social network daily and are able to see ads. Some people view tweets, including ones embedded in news articles, without logging in to the site. Parler also has different-colored verification badges. A gold badge, for example, is for public figures with a large following, and a red badge indicates that the account is a real person and not a bot. Parler has rules against spam, which include "repetitive comments and posts which are irrelevant to the conversation." Though Parler says it'll never sell or share user data, its states that it may use the data it collects for advertising and marketing. Matze told CNBC in July that the social network plans to make money from ads but that " and those people with a large reach." No. , like other social networks, has a list of rules that users agree to when they join the site. Parler doesn't allow terrorists, spam, unsolicited ads, pornography, threats to harm, blackmail, and content that glorifies violence against animals.&nbsp; The site doesn't have rules against hate speech, but it does have policies against obscene content, meaning content that's sexual in nature, offensive and lacks "serious literary, artistic, political, or scientific value." The company's user agreement also says that the site may remove any content or bar a user's access "at any time and for any reason or no reason" but that the site "endeavors to allow all free speech that is lawful and does not infringe the legal rights of others." Users who joined Parler to mess with fans of Trump took to Twitter to complain they'd been booted from the platform.In June, Matze said in a post on Parler that you can't "spam" others in comments with "unrelated comments" to kill someone. "If ever in doubt, ask yourself if you would say it in the streets of New York or national television," he wrote.&nbsp; Users can also mute or block other accounts, like on Twitter and Facebook. It had seemed unlikely, but things are now in flux. On Friday, Twitter permanently , citing "the risk of further incitement of violence." Facebook, meanwhile, Twitter and Facebook have a much bigger reach than Parler. Trump's campaign has a Parler account, @TeamTrump, with more than 2.2 million followers. The campaign had 2.3 million followers on Twitter -- that account also has now been suspended -- and 2 million followers on Facebook.&nbsp;Trump's personal account had an even bigger audience on Twitter, with 89 million followers. On Facebook, he has 34 million followers.&nbsp; In May, while signing an&nbsp; intended to curtail legal protections social media companies get for content posted by users, the president was asked if he'd consider deleting his Twitter account. Trump said he uses social media to push back against what he described as unfair media coverage and noted that the number of followers he has on Facebook, Instagram and Twitter is more than the reach that media companies have.&nbsp; "I put something out and the next day or the next hour or the next minute everybody's reading about it," he said. Trump added that he thinks he'd be hurting Twitter "very badly" if he didn't use the platform anymore and that he'd shut down the company if he found a legal way to do so.&nbsp; "We have other sites we could use, I guess," Trump said.Trump issues order to stop alleged 'unchecked power'...Andrew Morse and Steve Musil contributed to this report.CloseSign in to commentBe respectful, keep it civil and stay on topic. We delete comments that violate , which we encourage you to read. Discussion threads can be closed at any time at our discretion.

Tech companies, including Apple and Google, are distancing themselves from Parler in the wake of mob violence on Capitol Hill.CEO John Matze posted a message to the company's website over the weekend, promising the alternative would return after it went&nbsp;&nbsp;when cut off hosting services."We will resolve any challenge before us and plan to welcome all of you back soon," Matze said in a note bearing the title Technical Difficulties. "We will not let civil discourse perish!"The conservative microblogging site was booted offline a week ago after Amazon Web Services cut its services, a...

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Queenie Wong is a staff reporter for CNET News, who focuses on social media companies including Facebook and Twitter. She previously covered social networks for The Mercury News in San Jose. Before that, she wrote about politics and education for the Statesman Journal in Salem, Oregon. A native of Southern California, she took her first journalism class in middle school.

https://www.cnet.com/profiles/queeniewong/

Queenie Wong

CNET, formerly Computer Network, is an American media website that publishes reviews, news, articles, blogs, podcasts, and videos on technology and consumer electronics globally. Founded in 1994 by Halsey Minor and Shelby Bonnie, it was the flagship brand of CNET Networks and became a brand of CBS Interactive through CNET Networks' acquisition in 2008.

Parler Returns Online After Monthlong Absence: Here's What You Need to Know

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