Name: Facebook Can’t Fix What It Won’t Admit To
Brand: wired.com
SKU: wired-com-8
Availability: OnlineOnly

critic

Facebook Can’t Fix What It Won’t Admit To

preview

of you are complaining that I should keep away from politics and stay in my lane. I haven’t moved. The lane just got a lot wider. I am, however, looking forward to writing about more tech-y stuff. Can the world cooperate, please?Starting next week, this column will be subscriber-only, with the occasional exception. Get full access to every edition by today.The Plain ViewIn June 2017, Mark Zuckerberg changed Facebook’s mission. Speaking at the company’s first , he explained that the best part of Facebook is its “meaningful groups,” those that address a user’s passions or needs and connect them with others who share those interests. At the time, there were 100 million people in meaningful groups; he wanted to grow it to a billion. Zuckerberg believed this so much that he changed Facebook’s core goal from “connecting the world” to “giving people the power to build community and bring the world closer together.” In , he wrote, “Communities give us that sense that we are part of something greater than ourselves, that we are not alone, and that we have something better ahead to work for.”More than three years later, some of those groups have done exactly what Mark Zuckerberg envisioned: They bound together for a passionately held common cause. But the “something greater than ourselves” probably wasn’t what he had in mind: overthrowing the peaceful transfer of power following a fair and certified election in the United States. Other might have been instrumental in organizing extremists to assault the US Capitol building. But Parler’s members were already committed to the cause. Facebook’s community-building algorithms were effective in drawing some of its massive audience from the sidelines and of radicalism and sedition.In fact, Facebook’s own algorithms seem to pump up membership in those groups. A Wall Street Journal from May 2020 reported an alarming finding from Facebook’s own researchers. According to a 2016 internal study, “64 percent of all extremist group joins are due to our recommendation tools … Our recommendation systems grow the problem.” The article also revealed that the company’s efforts to address this were stifled by interference from the company’s political wing, ever sensitive to criticisms from the right. And just this week outlined several cases where relatively sane people were driven deep into seditious crazytown once they discovered that Facebook widely circulated their most transgressive anti-democratic posts, winning them status and followers. One user found that the more he posted deranged Trumpist messages, the more followers Facebook sent his way, and soon he was hosting a meaningful group based on election denial, with tens of thousands of members. It was almost like an embodiment of what Zuckerberg had described as the feeling of “we are not alone.” By becoming an anti-democracy person, he’d found other people. All reinforcing everyone else’s awfulness.This week Facebook COO Sheryl Sandberg gave . As always, she cautioned that the company wasn’t perfect, but her overall message was that Facebook’s policies were by and large working. “Was there anything you thought Facebook could have done sooner?” asked her interlocutor. Sandberg replied that while Facebook knew that the protests were being organized online, it had generally done its job by removing violent groups like Proud Boys, QAnon, and Stop the Steal. (The latter group garnered before Facebook took it down, and the corresponding hashtag wasn’t banned until five days after the January 6 insurrection.) She assigned serious blame to others. “I think these events were largely organized by platforms that don’t have our ability to stop hate and don’t have our standards and don’t have our transparency,” she said.Most PopularTwitter CEO Jack Dorsey seemed more candid in admitting that his company fell short. Like Sandberg, he defended the timing of his company’s ban of Donald Trump following the riot. But he also admitted that on the absolutely critical issue of how speech can hurt society, his company blew it. “I feel a ban is a failure of ours ultimately to promote healthy conversation,” he . “And a time for us to reflect on our operations and the environment around us.”Social media is not the only culprit. Fox News has been a conscious arsonist of the conflagration that has seared our social fabric. And of course, politicians, from Trump on down, bear tremendous culpability. But the mechanisms that Facebook, Twitter, and YouTube use for growth and engagement have been too easily exploited to feed a beast that now threatens our democracy. Embracing community is great—but not when the community is dangerous or destructive. Fixing this won’t be easy. But admitting failure is a first step.Time TravelA few months before the Community Summit in Chicago, Mark Zuckerberg released about Facebook as a builder of communities. I got a preview and a chance to discuss it with him, and I for Backchannel (now found in the WIRED archives):Zuckerberg’s views on informed communities—and how they get their news—go well beyond the fake-news controversies that have bedeviled the company recently. The CEO himself admits that he didn’t help things by saying at a conference right after the election that he didn’t think fake news on his service affected the outcome. “I might have messed that one up by not giving the broader context, and people thought that the narrow thing was how I think about this broadly,” he said. “The question of common understanding and common ground is even bigger. Let’s say you can wave a magic wand and get rid of all misinformation. We could still be moving into a world where people are so polarized that they will use a completely different set of true facts to paint whatever narrative they want to fit their world view.”Most PopularI told Zuckerberg that right now my News Feed is basically … Trump, Trump, Trump, married, Trump, baby, Trump. I wondered how much of his News Feed was dominated by posts about our new president. “It’s a good amount,” he said. But he sees it as a temporary aberration. The issue for him is not just our domestic situation but “a serious global thing” where people need to be better informed—not just by news, but by each other. Though he touts recent tools that Facebook introduced to give lower rankings to inaccurate or overhyped news stories, he also admits that it’s a work in progress. “I just want to make sure there’s common ground, that everyone has the ability to share what they want and that nuance doesn’t get lost,” he said.Ask Me One ThingJulie, who describes herself as “a therapist for children and families, not a lawyer, philosopher, techie, or media expert,” asks, “What should the guidelines be for users and content guards? How should Twitter (for example) be monitored and held accountable if content is not removed immediately?”Hi, Julie. Thanks for asking a question that dovetails with this week’s Plain View essay. Also, thanks for not being a lawyer, philosopher, techie, or media expert. Good to meet you! Put simply, a mass commercial social network would do well to set guidelines that minimize destructive content. You can’t stop hateful or dangerous comments and posts from ever appearing. But what Facebook, Twitter, and YouTube can do is assess how objectionable content spreads on their platforms and work backwards to make changes until the results are different. As for accountability, that process is underway. If those platforms continue to amplify speech that tears us apart, or motivates people to perform violent acts, they will increasingly become pariahs. We are already fed up with their excuses. And, perhaps more significantly, so are the people .Most PopularYou can submit questions to . Write ASK LEVY in the subject line.End Times ChronicleThe congresswoman from QAnon announced that she will move to on January 21. At least she admits he won!Last but Not LeastFinally, authorities have ” hiker found dead in 2018. And the story is more disturbing than ever.How can you gauge the risk of a given action during the pandemic? Measure in .Nobody does like the WIRED Gear team. And they didn’t even have to leave the house!Most PopularThe ultimate Parler game: exploiting the platform’s to scrape all those nasty (and sometimes incriminating) posts.Don't miss future subscriber-only editions of this column. today.More Great WIRED Stories covers the gamut of tech subjects for WIRED, in print and online, and has been contributing to the magazine since its inception. His newest column, Plaintext, will soon only be available to subscribers; . He has been writing about technology for more than 30 years, writing...

of you are complaining that I should keep away from politics and stay in my lane. I haven’t moved. The lane just got a lot wider. I am, however, looking forward to writing about more tech-y stuff. Can the world cooperate, please?Starting next week, this column will be subscriber-only, with the occasional exception. Get full access to every edition by today.The Plain ViewIn June 2017, Mark Zuckerberg changed Facebook’s mission. Speaking at the company’s first , he explained that the best part of Facebook is its “meaningful groups,” those that address a user’s passions or needs and connect...

public

Steven Levy

Where tomorrow is realized || Sign up for our newsletters: http://WIRED.com/newsletter

Facebook Can’t Fix What It Won’t Admit To

No article scores yet.

CRITIC REVIEWS

PUBLIC REVIEWS