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Google Algorithm Updates Archives

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Google has a long of famous algorithm updates, search index changes and refreshes. Below is a history of the major Google search algorithm updates.Want to read our latest coverage of algorithm updates and changes? .Google search is changing all the time. In 2020, Google made . This number includes changes to its ranking system, user interface and more. Plus, Google ran more than 600,000 experiments. That means Google search is changing, on average, 12 times per day.Here is a complete history of Google algorithm updates that you need to know about, in reverse chronological order.Google said the fourth release of the product reviews update would take 2-3 weeks to roll out but later announced it had after six days. This was more of a refresh than anything new, and is meant to reward high-quality product reviews. As a whole, this update was not as widespread and had compared to prior product review updates.This was the first broad core algorithm update of 2022 and the first in more than 6 months. Google said it would take up to two weeks to fully roll out. As with all other past core updates, Google has made broad changes to how its ranking systems assess content.Learn more about Core updates in our guide, .Google said the third release of the product reviews update, which will take a “few weeks” to fully roll out, builds on the work of the two prior product review updates. Like those, this update is meant to help Google to identify high-quality product reviews and reward them with better rankings.There were three new bits of advice from Google around ranked lists, recommendations of “best” products and creating reviews for multiple vs. individual products.This update included all the signals from the , except for the page needing to be mobile-friendly. It took .The goal of the Google product reviews update, like the April Product Reviews Update, was to reward outstanding product reviews in search results. Google wanted to show users content with insightful analysis and original search, written by topical experts or enthusiasts.&nbsp;It took about three weeks for this update to fully roll out.Google’s new advice for this update: provide more multimedia “evidence” around your product reviews and include links to multiple sellers.Google said this global update was a “rebalancing of various factors we consider in generating local search results.” It ran between Nov. 30 and Dec. 8, overlapping with the December 2021 Core Update and December 2021 Product Reviews Update. However, Google didn’t confirm this update happened until Dec. 16.This was the third and final Core Update of 2022. Like all of Google’s core updates, the November 2021 core update was wide-reaching, impacting websites and SEO across all languages and took about two weeks to fully roll out.Google said the purpose of this update was to “nullify” spammy links across the web and multiple languages. Websites with spammy links were more likely to see an impact on their rankings. Google’s advice: follow best practices for all incoming and outgoing links.This was the second of two back-to-back Core Updates that Google rolled out. As is typical of Core updates, the July 2021 core update was a comprehensive update that changed the whole algorithm slightly, but not any single function specifically. This update rolled out over 12 days, from July 1 to 12.The promised sequel of its Spam Update. We learned that both parts of the Spam Update were “global” updates that targeted both web results and image resultsGoogle announced the release of a Spam Update to their systems and said a second was coming the following week. There was no additional guidance or details. As part of the Twitter announcement, Google referred to its .Google began using a new set of metrics – Core Web Vitals – to understand how users perceive the experience of a specific web page. The three Core Web Vitals metrics are Largest Contentful Paint (LCP) (measures loading performance); First Input Delay (FID) (measures&nbsp;interactivity); Cumulative Layout Shift (CLS): (measures visual stability).Part of the Page Experience Update includes existing ranking signals, such as page load speed, mobile-friendliness, HTTPS and lack of intrusive ads. This new ranking algorithm was . The rollout began slowly, finishing at the end of August.in May 2021, &nbsp;is built on a transformer architecture, like , but 1,000 times more powerful and capable of multitasking to connect information for users in new ways. In our first glimpse of MUM, it helped the search engine identify more than 800 variations of vaccine names in over 50 languages in a matter of seconds. In September, .This was the first of two back-to-back Core Updates that Google rolled out. Google decided to release these updates separately because some of the core updates they planned to roll out weren’t ready in June.Like other Google core updates, the June 2021 update was comprehensive and wide-reaching. It’s likely many sites felt the impact of this update.The Product Reviews Update is meant to better reward product reviews that go above and beyond (e.g., by including in-depth and original research, insightful analysis). Google said it will promote these types of product reviews in its search results rankings.Google provided a list of nine questions to ask about your product reviews to make sure they are insightful, include original research and are written by experts or enthusiasts who know the topic well.Google began rolling out a change to how it ranks specific passages from a web page in search results. This update was meant to help searchers find specific “needle-in-a-haystack” information. Google said this update would impact 7% of search queries across all languages.Because this update was more about how Google understands your content, there was no specific advice on things to address or change, according to Google.The 2020 Core Update was the last major update of 2020 and the first major update since May of that year.&nbsp;Like all of Google’s core updates, the December 2020 core update was wide-reaching, impacting websites and SEO across all languages.Google announced that BERT was powering nearly all English-based search queries, a big leap from 10% it powered the year prior. You per se, as BERT is designed to improve the relevancy of search results by better understanding the content on webpages.Google rolled out its relatively strong May 2020 broad core algorithm update over a few weeks in early May of 2020.This update was broad and comprehensive. Like other core updates, it was not targeted at any specific aspect of the algorithm.A relatively weak core update, the January 2020 Core Update wasn’t felt strongly by SEO experts. It was followed up just four months later by the much more robust May 2020 core update.Google announced its Bidirectional Encoder Representations from Transformers (BERT) update, which impacted 10% of searches. In short, BERT was created to help Google understand queries and webpage content more like how humans do.The September 2019 Core Update was another broad core algorithm update of the kind that Google rolls out every few months.The June 2019 core update covered broad aspects of Google’s algorithm and was intended to improve user experience in multiple areas.The March 2019 Core Update was somewhat confusing, briefly disrupting the usual equilibrium of the SEO world. The March 2019 Core Update was released without a name, giving users all across Twitter to speculate about the update and why it wasn’t named.Google, catching wind of the confusion, quickly jumped on social media to right the wrong. On Twitter, they wrote, “Our name of this update is March 2019 Core Update.”The August 2018 broad core algorithm update was a core update that shook up the SEO world. In this update, Google made major fixes to their algorithm that rewarded previously under-rewarded pages on the web.Google said there was “no fix” to any observed drop in the rankings. The ranking drops were simply due to other under-rewarded sites finally making gains.Google’s advice to webmasters with a ranking drop? Keep making excellent content, and you may very well see your site rise back in the rankings.The April 2018 core update, like other updates, was aimed at improving the end-user experience by delivering the most relevant content for search queries.Google didn’t announce this update and only came out with its announcement after speculation that there may have been a core update.The March 2018 Core Update, quickly followed by 2018’s April Core Update, was a broad and far-reaching core update meant to improve Google’s query results.The March 2018 Core Update had a significant impact on some sites, and webmasters who witnessed a drop in rankings were advised to continue to develop excellent content and not to try to game the system. As always, only through excellent content are durable ratings attained.The January 2018 Update was a comprehensive core update aimed at all aspects of the site’s SERPs. It was followed by the March and April core updates of that year.Google confirmed releasing several minor changes that were meant to improve relevancy. It seemed to negatively affect sites that were targeting huge numbers of keyword variants.This update made corrections to the Possum update, which had inadvertently unfairly impacted local rankings.The Possum Update of 2016, which we’ll get into a little more detail further down, was intended to improve SERP relevancy by eliminating redundant search results from the SERPs. To summarize, some local business owners were being eliminated by Google’s filters because their businesses were too close to other similar businesses that already ranked on Google’s SERPs.The Hawk Update slightly corrected the Possum update, making local businesses that competed with others that already ranked on the SERPs more likely to be seen in a relevant search query.In March of 2017, Google seems to have released an update that members of the SEO community christened “Fred.” This was the result of a joke by Google CSH (Chief of Sunshine and Happiness) Gary Illyes, who suggested that all future Google updates be called “Fred.”The Google Fred Update seemed to be an update attacking link accuracy across the web. Many in the “black hat SEO” corner of the internet saw their rankings dip, in some cases significantly.Spammy links and practices like keyword stuffing are not the way to attain search engine results. Check out our SEO penalty reminders&nbsp;.After nearly two years, Google updated its Penguin algorithm – and it was for the last time. Google announced Penguin became part of its core search algorithm, which meant data was refreshed in real-time. It also became more granular, which essentially meant Penguin might impact ranking for individual pages on a site, parts of a site, or the entire site.This update affected local listings. In brief, the Possum Update was a change to the way Google’s filters work.What are filters? Filters for local results on Google eliminate websites that seem to be redundant. For local businesses, this can mean, for example, that if you have two websites for your service, only one of them will appear for a given local search term.The Possum update was intended to improve the user experience of Google, but it may have gone too far. Certain businesses that were nearby to other businesses that already ranked on Google’s SERPs saw their website drop off significantly.This update was more of a boost to the original Mobile-Friendly Update of 2015, a real-time, page-by-page signal that only impacts mobile search results. This update was meant to “increase the effect of the [mobile-friendly] ranking signal.”Major fluctuations were being observed in the search results. Google’s Gary Illyes confirmed it was a core ranking algorithm update.Following a weekend filled with ranking changes and fluctuations, Google on Jan. 12 confirmed it was due to a core ranking algorithm update.The RankBrain algorithm is powered by machine learning, processing what people search for and sorting through billions of webpages to rank the ones believed to be best first. Initially used on a “very large fraction” of search results, it was later rolled out and used on all Google searches.This was a refresh of the existing Panda algorithm. It impacted about 2% to 3% of English language queries.Google said this Panda update was supposed to be more precise and allow more high-quality small and medium-sized sites to rank better. It impacted about 3% to 5% of English language queries.This algorithm update was designed to provide more useful, relevant and accurate local search results that were tied more closely to traditional web search ranking signals. Google stated that this new algorithm improves their distance and location ranking parameters.The 27th update of Panda was supposed to be “gentler” for some websites and lay the groundwork for future changes in that direction. It impacted 7.5% of English queries.Google confirmed that it was pushing out a new Panda update that incorporated new signals to make it more finely targeted.On March 11 at SMX, Google’s Matt Cutts a Panda update was coming. It seemed to roll out on time as promised. However, Google never officially confirmed the rollout happened.This Panda refresh impacted 1.2% of English queries.This Panda refresh impacted 1.3% of English queries.Google launched this algorithm change to prevent low-quality sites from ranking well simply because they had words that matched search terms in their domain names.This update demoted the rankings of sites that received too many DMCA takedown requests. It wouldn’t be until 2022 that we learned Pirate can cause up to, on average, an in search traffic.The goal of this update was to decrease rankings for sites that Google believed were violating Google’s quality guidelines. In particular, websites that were buying links or obtaining them through link networks that were primarily designed to boost Google rankings.This was a means to prevent sites that were “top-heavy” with ads from ranking well in Google’s search results. Top Heavy is periodically updated. When a fresh Top Heavy Update happens, sites that have removed excessive ads may regain lost rankings. New sites deemed too “top-heavy” may get caught.In late February, SEOs and webmasters started noticing big brands gaining more visibility in search results. On March 5, Google’s Matt Cutts confirmed the “minor change,” adding that Google’s ranking algorithm may be factoring trust, quality, PageRank, and other metrics for more generic queries. Cutts said it did not impact long-tail queries. A Googler named Vince created this change, which is how the update got its name.Some major shuffling in search results was being reported at the end of March and into early April. Google’s Matt Cutts asked webmasters for feedback on the changes via a form and to include the word “” in their feedback, giving this update a name.Google confirmed they were lowering PageRank scores for some sites that were selling links. Google also said that some of those sites could be removed from its search results or be given penalties that prevent them from ranking well. (Oct. 24) documented multiple sites that were impacted.This is considered to be a continuation of the work Google started with Florida, aimed at producing more relevant search results. Websites impacted by this update were using on-page SEO tactics that, at the time, had worked quite well (but today are considered spammy, outdated practices).Florida was the first major Google algorithm update and it caused a huge outcry. Google’s goal was to make it harder for websites to rank well using manipulative SEO techniques.Unfortunately, this update drove many websites out of business (including some “false positives”) right before the lucrative holiday season.&nbsp;After this update, Google promised it would try to avoid rolling out major changes around the holidays (a promise that remained unbroken until 2011).This is the update when Google switched to indexing pages every day (or more often) instead of doing one large monthly algorithmic update (called the ““), where everyone’s rankings would increase or decrease over a period of six to eight days. From this point onward, Google made many (typically minor) changes every day, which came to be known as “everflux.”This update will take about two weeks to complete and follows the helpful content update that completed last Friday.The update started on August 25th and completed 15 days later on September 9th.SEOs were expecting a massive impact, but it hasn't materialized. Google's Danny Sullivan says the update will continue to be refined.The update can take up to a couple weeks to roll out, so keep an eye on your Google visibility over the next week or so.Most SEOs are taking a wait-and-see approach to the helpful content update, but many SEOs are confident their content is helpful.SEOs may be in for another shakeup similar to Penguin's launch 10 years ago. Here's what you need to know about Google's new update.Google is about to launch its helpful content update. So what exactly is helpful content? Here’s what Google has told us.Google will soon rollout a change to its search ranking algorithm that may prove to be one of the most significant changes in over a decade.The fifth version of the Google product reviews update will be rolling out after the helpful content update.Google is using general consensus for callouts, expanding content advisories and about this result in Google Search.As a reminder, this update started on July 27th and ran for six days through August 2nd.It took only six days to roll out, we expected it to take at least 14 to 21 days to roll out.This update, the fourth Google product reviews update, will take 2-3 weeks to roll out.At SMX Advanced, Glenn Gabe shared how SEOs can address -- and prepare for -- major Google updates.This update took 15 days to roll out and is now done, you should now dig in and see how your site was impacted and what actions to take next.Make sure your titles match the language and/or script of your page or Google may change it for you.The data is in early from the tracking tools and here is what these tools are showing with the latest Google algorithm update.Over six months since the last core update, Google is now rolling out this new broad core update.Learn the relationship between entities and expertise, authority and trust, or E-A-T evaluation of authors, publishers and companies.Almost three weeks after Google launched the 3rd version of the product reviews update, it is now done rolling out.Get the daily newsletter search marketers rely on.Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.August 16-17, 2022:September 29-30, 2022:November 15-16, 2022:March 15-16, 2023:Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.Start Discovering Now:September 28-29, 2022:

Google has a long of famous algorithm updates, search index changes and refreshes. Below is a history of the major Google search algorithm updates.Want to read our latest coverage of algorithm updates and changes? .Google search is changing all the time. In 2020, Google made . This number includes changes to its ranking system, user interface and more. Plus, Google ran more than 600,000 experiments. That means Google search is changing, on average, 12 times per day.Here is a complete history of Google algorithm updates that you need to know about, in reverse chronological order.Google said...

Google Algorithm Updates Archives

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