This was an interview piece with concise points. There were some points were opinions were injected to the article; however, the opinions were not pushing an agenda, and were mostly just attempting to complete the narrative by relating to the reader.

Informative timeline on Amazon's growth with Prime. Interesting takes on the process from the employees involved in the project. Just missing Jeff Bezos' input.

Wow! Well sourced article on Amazon Prime's history with interesting insights into the different perspectives from employees (former and current). I enjoyed reading all of the different perspectives and and the Amazon's path to Prime domination really provided a visually appealing historical path to Prime's domination! The five photos inserted within the article added to the visual storytelling. I would highly recommend this article for other users to read about the history of how Amazon Prime evolved and are to dominate while allowing Amazon to compete against competitors such as eBay and Netflix led by a real visionary in Jeff Bezos! Well written article by Jason Del Rey at Recode within Vox. Bravo Jason! Also, I appreciate your Ethics Statement as it makes you and your media source at Vox Media even more credible in my mind.

Fantastic story told by the staff who lived through the creation of Amazon Prime and its evolution.

A fascinating and well-researched overview of Amazon's successful path