Name: Funimation officially acquires anime streaming service Crunchyroll for $1.175B
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Funimation officially acquires anime streaming service Crunchyroll for $1.175B

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We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. To learn more or opt-out, read our . Please also read our and , which became effective December 20, 2019.By choosing I Accept, you consent to our use of cookies and other tracking technologies.I Accept☰×The move consolidates the anime industry in a major wayOn Wednesday, Sony Pictures Entertainment Inc. announced that AT&amp;T and WarnerMedia agreed to sell Crunchyroll to Funimation. Though there had been rumblings of the acquisition for a few weeks, it wasn’t clear just how the deal would go down or if it would at all. The purchase price for the transaction was estimated by Sony to be $1.175 billion.“The Crunchyroll team has done an extraordinary job of not only growing the Crunchyroll brand but also building a passionate community of anime fans. Crunchyroll’s success is a direct result of the company’s culture and commitment to their fans,” said Tony Goncalves, WarnerMedia’s CRO, in a statement. “By combining with Funimation, they will continue to nurture a global community and bring more anime to more people. I’m incredibly proud of the Crunchyroll team and what they have been able to accomplish in the digital media space in such a short period of time. They’ve created an end-to-end global ecosystem for this incredible art form.”Polygon’s exhaustive guide to the jam-packed holiday seasonMovies, TV, comics, games, and everything else crammed in before the end of the year“We are proud to bring Crunchyroll into the Sony family,” Tony Vinciquerra, Chairman and CEO of Sony Pictures Entertainment, added. “Through Funimation and our terrific partners at Aniplex and Sony Music Entertainment Japan, we have a deep understanding of this global artform and are well-positioned to deliver outstanding content to audiences around the world. Together with Crunchyroll, we will create the best possible experience for fans and greater opportunity for creators, producers and publishers in Japan and elsewhere. Funimation has been doing this for over 25 years and we look forward to continuing to leverage the power of creativity and technology to succeed in this rapidly growing segment of entertainment.”At first glance, Sony’s acquisition of Crunchyroll from AT&amp;T might put them in a better position to compete with Netflix, but the move actually grows their influence over Japan’s anime industry. By adding Crunchyroll’s to their portfolio of anime streaming and production companies, the company intends to reap the rewards of anime’s growth overseas, which in both 2017 and 2018 grew to nearly half of the industry’s over ¥2.1 trillion (about $19 billion) total revenue.Although Sony’s move into anime streaming might seem sudden, the company has been involved in anime production for decades. In 1995, Sony Music Entertainment Japan (SMEJ) established Aniplex, a subsidiary created for managing anime and music productions. In 2005, Aniplex started its own animation studio, A-1 Pictures, which would go on to animate shows like and .But over the last five years, Sony has strengthened its portfolio of international streaming services through acquisitions, starting in 2015 with the French anime streaming service Wakanim. In 2018, the company purchased the Australian anime distributor Madman Anime and its streaming service, AnimeLab. A year earlier, a separate subsidiary, Sony Pictures Television, acquired American anime distributor Funimation. Then, in 2019, Aniplex and Sony Pictures Television consolidated all of these streaming services together under Funimation’s name as a joint venture between the two subsidiaries.Along with the announcement came a demonstration of how vertically integrated Sony’s anime business had become, as they revealed that episodes of the series Fate/Grand Order - Absolute Demonic Battlefront: Babylonia would have a 30 day exclusivity on Sony’s international streaming services before being available on other platforms. The English dub would have a year of exclusivity. The anime series was produced by Aniplex, animated by CloverWorks (an Aniplex owned animation studio,) much of the show’s music was from SMEJ artists, the English dub was produced by Funimation, and the series is based on a mobile game produced by Aniplex.Crunchyroll’s billion-dollar acquisition price tag comes not from being the simulcast market leading streaming service, but from how it will expand Sony’s vertical integration in anime production overseas. Although Aniplex already has a North American distribution, game publisher and merchandising arm in Aniplex of America, the non-streaming parts of Crunchyroll’s business have expanded in many ways that Funimation and Aniplex of America had yet to.In 2017, the company launched its own yearly convention, Crunchyroll Expo, and has been the major sponsor of AnimeNYC since its inaugural event later that same year. They also began co-producing new shows like Kemono Friends, and Kino’s Journey -the Beautiful World-, before in 2020 announcing “Crunchyroll Originals” branding for shows produced in house. Many of these shows would be done in partnership with Japanese animation studios like MAPPA and Production I.G, although shows like will come out of the newly formed Crunchyroll Studios.In 2018, Crunchyroll also created its own games publishing label, Crunchyroll Games, to localize and distribute previously released Japanese mobile games based on popular anime properties into English speaking markets. And in 2019, the company purchased the European branch of manga publisher and anime distributor Viz Media. Sony owns it all now.Where things go from here for the industry and consumers is difficult to predict. At the end of last year, I wrote about complications anime faced during , and predicted that streaming services would become more involved in the production of shows not just the licensing. Much of my prediction was based on the idea that the competition between the different anime streaming services would necessitate the investment in their own exclusive shows to entice consumers to subscribe.Netflix has been content to produce its own exclusive shows at a rate of one to three every season, then later licensing other series after they finished airing for their international catalog. As predicted, Funimation and Crunchyroll had been vying for licenses to 30-40 new shows each season by often becoming involved in the productions to help secure the .However with that suddenly no longer the case there shouldn’t be much change in the short term aside from consumers potentially only having to subscribe to one or two services to simulcast new shows (compared to the four or five you needed to only a few years ago). In the long term, though, the Sony-Crunchyroll deal has the potential to shrink the number of, and budgets of, future anime productions.But given the valuation of the acquisition, and the growth of the market over the last few years, it seems likely new players will step in to fill the spots once occupied by Funimation and Crunchyroll production committees. Although the only place you’ll likely be able to watch their simulcast will be on Funimation/Crunchyroll.…Well shit, how am I gonna watch anime in it’s original language with subtitles, for free now?ByonThere is a way.ByonThis is the way?ByonMy guesses are that AT&amp;T would have just shuttered CR if there was no buyer to save money after that idiotic DirecTV buyout; and that Sony’s endgame is that both FunimationNow and Crunchyroll’s content, as well as Aniplex and Sony’s non-anime stuff, will get migrated in a new, central Sony streaming service much like HBO Max.ByonStargate, Shark Tank, The Shield and Sword Art Online, what a combo.ByonI guess Sony owns anime nowByonNot particularly happy that the West is having a say in the industry when they largely ignored for the industry decades until it got popular…and profitable. Looking at this email, Sony could have gotten it for $30-50 million .Personally, I dont want to see some much more western influence in anime since I enjoy there unique culture, ideas, and story telling.ByonI agree, but I think that’s gonna happen one way or another anyway. If not like this, which I still think will be very minimal on the creative end (even with Funimation on the production committee with lots of new anime – they’re mainly there for easier and more permanent licensing rights), then by the aging Japanese anime folks retiring/dying. Because sooner or later, they’re gonna need immigration to bolster their economy.Japan’s internal fanbase cannot self sustain their entertainment industries either, the aforementioned aging issue being the top reason. Just looking at Japanese game sales is pretty pathetic now, other than Nintendo (who also gets WAY more sales overseas than Japan), it’s a fraction of what was selling well before. Even the PlayStation has pretty much converted into an American brand in the last decade, with American higher ups, the worldwide Hq now in San Mateo, CA and publishing being vastly Western focused.ByonIt’s just the state of where Japanese customers are with games consoles these days. The PS2 managed to sell over 23 million units whereas that dropped to 10 million with the PS3 and the PS4 is around 9 million while the Switch had sold over 15 million units thanks in large part to Animal Crossing.ByonYeah, but the industry pretty much always ignores things until they start becoming popular. Like, that’s pretty much their M.O. Look at the vast majority of popular music, ignored until their popularity becomes too much to ignore.I mean, unless you only consume the hardcore niche shows that aren’t ever marketed abroad, the more popular anime gets, the more diverse influences it will take in from around the world, not just "the west". Nothing exists in a bubble, and Anime is no different. Looking abroad for inspiration can lead to some great works of art being created. Wanting nothing to change just sounds dull to me. The world is a diverse and unique place, and anime deserves to take as much of it in as possible.Byon(: I would argue that the commercialism and pandering in Japan has already ruined anime… like, for the last almost 20 years.ByonDon’t confuse the US/North America with "The West". Anime has been huge in parts of Europe for decades (especially in France) and many of the animated shows of my childhood were Japanese/European co-productions long before the term "anime" was even popular.ByonYeah true, when on holiday in France there was tons of translated anime around, and walls full of manga at the local supermarkets.ByonWhy would businesses get into an industry when it was unpopular and unprofitable? This comment makes no sense.I understand not wanting outside influences to change something you like, but if it brings more eyeballs and money, that may help to prop up the industry, especially since it’s notoriously underpaid and terrible to its creators.ByonSony is a Japanese company. They bought Crunchyroll to have a stronger US presence in anime as a Japanese company. But even that aside.. what a strangely gatekeeping thing to be bothered by.. "How dare those people not be as OG anime as others! They didn’t get into it soon enough so they shouldn’t have any part of it! I’m the gatekeeper of anime!"ByonJust keep making Onyx Equinox! (No really I know monopolies or anything approaching monopolies are bad so don’t get mad at me I just want them to keep making Onyx Equinox)ByonIt’s not really a monopoly. Especially in Japan. They don’t really own these studios or the networks or the manufacturers of the merchandise and boxed sets, etc. They just control some of the larger anime streaming services in the west. But not even all. Netflix, Amazon Prime and Hulu have all made pretty big strides into anime content, and more recently so has HBO Max, particularly getting rights to the entire Studio Ghibli library.ByonThere are several shows I am interested in that are on Crunchyroll in the US but on Wakanim here in Europe so I might finally be able to watch these without paying for another service.ByonI just hope they stay put in Europe, Crunchy is the only thing we have here in HollandByon

We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. To learn more or opt-out, read our . Please also read our and , which became effective December 20, 2019.By choosing I Accept, you consent to our use of cookies and other tracking technologies.I Accept☰×The move consolidates the anime industry in a major wayOn Wednesday, Sony Pictures Entertainment Inc. announced that AT&amp;T and WarnerMedia agreed to sell Crunchyroll to Funimation....

Funimation officially acquires anime streaming service Crunchyroll for $1.175B

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