Name: Mattel’s new Pictionary has us drawing in the air with AR
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Mattel’s new Pictionary has us drawing in the air with AR

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FollowThis is not your typical augmented reality game.Bridget CareySenior Editor / VideoBridget Carey is writer and host of Bridget Breaks It Down, a video series examining how technology is changing our world. She's now in New York, but she started in Miami, covering tech trends, reviewing gadgets and authoring the nation's first social media etiquette column. Why journalism? She was born 150 years too early to join Starfleet.4 min readI'm moving a glowing stick over my head, trying to draw an imaginary shower cap. I really hope this is coming out like I imagine. Can Scott tell on his screen? He's guessing clouds. No, no, no. I pretend to scrub my armpits. Yes! He got it!&nbsp;Playing Pictionary with paper is a thing of the past. Mattel reinvented the classic quick-draw game by using , the term used when you blend digital special effects with the real world. This new version is Pictionary Air, and you use a light-up stick as your "pen" to draw doodles in the virtual space around you, while others guess your drawing.&nbsp;We play Pictionary Air, a refreshing twist on AR gamesThe challenge is a bit different this time: You can't see your sketch. It's only visible with an app.&nbsp;The game is scheduled to come out in June for about $20, and I got to play an early preview with my colleague Scott Stein. It was pretty addictive -- and equally important to note, it was simple enough for anyone to play.Mattel is one of several toymakers tinkering with new ways that augmented reality and smartphone tech can enhance physical and games, with new concepts being showcased this weekend at the annual New York Toy Fair. "It's very different than what we've done in the past," said Sven Gerjets, Mattel's chief technology officer. He's leading a new approach Mattel is taking to weave tech into toys. He calls it "mixed play" -- rather than have a kid stare at a screen, use the tech to get folks off the couch and encourage physical play.The light-up "pen" itself is pretty low tech. Press the button to draw in the air, and the light changes from red to green. The app is using image recognition to record the path of the green light, creating lines that appear on the screen.There's no internet connection needed to play. No syncing anything. That means you can pick it up and play it anywhere. (As long as you have a compatible Android or mobile device.)Without paper, these virtual drawings open up a new approach to playing. You can act out your drawing to get the point across. Why just draw corn when you can draw a whole cob floating in front of you and pretend to eat it? When I had to illustrate Pinocchio, I gave myself a stick nose and pretended to be a marionette. It's a refreshing twist on AR to see it used in a party-style game. (And of course there's an option to save those really funny moments on video to share on social media.)Toymakers often struggle with finding the right balance to incorporating tech that gets kids excited, while also not pushing away parents who are wary of data collection and want to limit screen time.&nbsp;"A few years back, it felt like everyone was trying to shove the or into their toys. It didn't really work well to be honest," said Juli Lennett, a US toys industry advisor for NPD. "It didn't really make toys better or enhance them in such a way where you had to have it."But there's something different this time. The success of AR games like , along with advances in augmented reality tech in phones, offer new incentives to experiment.Later this year, will sell an AR construction set called . Snap the traditional bricks together to build a haunted world. Get out your phone and load the app for a game that has you catching the ghosts lurking among the bricks.Lego Hidden Side feels like an augmented reality haunted...A few smaller companies are using AR to add pizazz to educational toys. Take, for example , a new robot construction set coming out in the spring. Four-year-olds will snap bricks together to build motorized creatures packed with sensors and lights. But the app is where kids learn to code their creations, solving puzzles that appear as AR animations around the robot."Ultimately, we use the AR to bring the storytelling to life," said Amy Braun, director of marketing for Pai Technology who formerly worked with Mattel. "I think the industry really is evolving and understanding more the value of technology ... it doesn't just replace traditional physical play."But what technology will change toys next? Will it be tied to and ? Something that's controlled by gestures? ?Mattel's Gerjets offered only a small tease to what his team is cooking up next. "We got one product that uses technology to really create what we think mixed play is going to be, " he said. "I think it's the coolest thing I've ever done in my career."In the meantime, I'll keep working on my invisible AR doodles. Pictionary Air hits Target stores this June and will be available worldwide in multiple languages in July.Get the CNET TVs, Streaming and Audio newsletterBecome a home entertainment expert with our handpicked tips, reviews and deals. Delivered Wednesdays.

FollowThis is not your typical augmented reality game.Bridget CareySenior Editor / VideoBridget Carey is writer and host of Bridget Breaks It Down, a video series examining how technology is changing our world. She's now in New York, but she started in Miami, covering tech trends, reviewing gadgets and authoring the nation's first social media etiquette column. Why journalism? She was born 150 years too early to join Starfleet.4 min readI'm moving a glowing stick over my head, trying to draw an imaginary shower cap. I really hope this is coming out like I imagine. Can Scott tell on his...

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Bridget Carey

CNET, formerly Computer Network, is an American media website that publishes reviews, news, articles, blogs, podcasts, and videos on technology and consumer electronics globally. Founded in 1994 by Halsey Minor and Shelby Bonnie, it was the flagship brand of CNET Networks and became a brand of CBS Interactive through CNET Networks' acquisition in 2008.

Mattel’s new Pictionary has us drawing in the air with AR

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