Name: Instagram announces new features for small businesses including gift cards, food orders and fundraisers
Brand: cnbc.com
SKU: cnbc-com-288
Availability: OnlineOnly

critic

Instagram announces new features for small businesses including gift cards, food orders and fundraisers

preview

Key Points is taking yet another move to help small businesses. On Wednesday it announced that Instagram is making it easier for small businesses to feature gift cards, online food orders and fundraisers in their profiles or stories.Starting Wednesday in the U.S. and Canada, Instagram users can tap on a gift card or food order to make a purchase through a company's site. Fundraisers created by a business or its supporter open on Facebook.Instagram users can spread the word by resharing the stickers in Stories, to encourage their friends and followers to also support small businesses. It hopes the feature will help small businesses ramp up sales.This – along with &nbsp;– is meaningful because those businesses are under so much pressure right now. Small businesses are also crucial to Facebook's future.Some over the next five months, should the pandemic and economic shutdown continue, according to a survey published this week by Main Street America, a network of 300,000+ small businesses.Small businesses are at the center of Facebook's business. The social giant reports that there are 140 million businesses across the Facebook apps and 8 million of them are advertisers.The majority of them are small and medium-size businesses. On Instagram, 90% of accounts follow at least one business, according to the company. And consumers like having those brands there. A Facebook survey found 76% of Instagram users say brands on the platform are "entertaining" and 77% say the Instagram profiles are "creative."The bottom line: small businesses generate crucial revenue for Instagram parent Facebook – at a time when larger brands in the travel and retail space are halting spending. They also provide valuable content for consumers. Instagram's new tools for small businesses aren't offered out of altruism. Instagram needs these companies for the health and vibrancy of its own platform&nbsp;to survive."Small businesses are the backbone of local communities and restaurants are the soul of neighborhoods," says Instagram COO Justin Osofsky. "They bring people together and build community. We want to do our part in helping them stay open, keep in touch with customers, and be informed on how to navigate this crisis."Facebook sees weakening in its ads business due to the coronavirus&nbsp;

Key Points is taking yet another move to help small businesses. On Wednesday it announced that Instagram is making it easier for small businesses to feature gift cards, online food orders and fundraisers in their profiles or stories.Starting Wednesday in the U.S. and Canada, Instagram users can tap on a gift card or food order to make a purchase through a company's site. Fundraisers created by a business or its supporter open on Facebook.Instagram users can spread the word by resharing the stickers in Stories, to encourage their friends and followers to also support small businesses. It...

public

Senior Media & Tech Reporter  @CNBC , Creator of CNBC's #Disruptor50, contributor to #ClosingTheGap & #Author of #WhenWomenLead out from  @SimonSchuster  Oct 2022

Julia Boorstin

cnbc.com

Credible

Speculation

Anecdotal Evidence

Generalization

Stacking the Deck

Appeal to Authority

Straw Man

Slippery Slope

Emotional Appeal

Red Herring

False Dilemma

Illogical

Moral Equivalency

Ad Hominem

Correlation w/o Causation

Semantics

Begging the Question

Faulty Analogy

Non Sequitur

Bandwagon

Dogmatism

Failing Occam's Razor

Biased

Pure Opinion

Hit Piece

Racial Bias

National Bias

Religious Bias

Financial Incentive

Political Agenda

Gender Bias

Misused Image/Video

Study Misinterpreted

Mistake

Misused Term

Science Misrepresented

Factual Error

Satire

Surface Level

Lack of Reliable Sources

Sensational

Not Credible

Investigative

Balanced

Well Sourced

Great Context

sports

entertainment

U.S.

international

business

technology

science

culture

politics

media

health

Instagram announces new features for small businesses including gift cards, food orders and fundraisers

No article scores yet.

CRITIC REVIEWS

PUBLIC REVIEWS