Name: A Third of Cable Subscribers May Cancel if NFL Season is Postponed
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A Third of Cable Subscribers May Cancel if NFL Season is Postponed

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PCMag editors select and review products . If you buy through affiliate links, we may earn commissions, which help support our testing.The longer the COVID-19 pandemic drags on, the more live sports continues to suffer. With social distancing killing the MLB, NBA, and NHL seasons, the 2020 Summer Olympics, and every other competitive sport,&nbsp;sports channels have nothing to broadcast, and viewership numbers are dropping.ESPN's &nbsp;by nearly 50 percent compared to this time last year. NBC's Gold Channel has also seen a 39 percent decline in viewership over the last few weeks. Because of the lack of live sports, networks such as ESPN and FS1 are turning to documentaries and esports to bring back viewers.What does this mean for cable subscribers? A &nbsp;conducted by Kill the Cable Bill and Mindnet Analytics shows that&nbsp;66 percent of people with cable say live sports is a significant reason for their subscribing. After all, even with the plethora of , people still prefer to watch the .Furthermore, 34 percent of cable subscribers say the current lack of live sports could impact whether they keep their cable subscriptions. And the longer sports events are postponed, the more effect that will have on whether customers will cancel. While 10 percent of respondents say they&nbsp;are very likely to cancel cable if there are no major live sports events by May 1, that number goes up to 13 percent for June 1.&nbsp;A huge takeaway from the survey is that 33 percent of subscribers would cancel their cable contracts if the 2019-2020 NFL season is postponed. As 80 percent of the top-viewed sporting events in 2018 were NFL games, it's clear that football—the one sport not yet affected by the pandemic—is wildly popular among cable subscribers.Video Streaming Services: What You Should KnowSign up for What's New Now to get our top stories delivered to your inbox every morning.This newsletter may contain advertising, deals, or affiliate links. Subscribing to a newsletter indicates your consent to our and . You may unsubscribe from the newsletters at any time.Your subscription has been confirmed. Keep an eye on your inbox!AdvertisementEditors' Choice

PCMag editors select and review products . If you buy through affiliate links, we may earn commissions, which help support our testing.The longer the COVID-19 pandemic drags on, the more live sports continues to suffer. With social distancing killing the MLB, NBA, and NHL seasons, the 2020 Summer Olympics, and every other competitive sport,&nbsp;sports channels have nothing to broadcast, and viewership numbers are dropping.ESPN's &nbsp;by nearly 50 percent compared to this time last year. NBC's Gold Channel has also seen a 39 percent decline in viewership over the last few weeks. Because of...

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A Third of Cable Subscribers May Cancel if NFL Season is Postponed

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