Name: California’s Proposition 24 on consumer privacy passes
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California’s Proposition 24 on consumer privacy passes

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SACRAMENTO — California’s Proposition 24, which would expand the state’s landmark consumer privacy law, was passed by voters Tuesday night.The initiative prohibits legislators from weakening the California Consumer Privacy Act, creates a state agency to enforce privacy protections, and gives people more control over how tech companies use their personal information, such as race or health data.Privacy advocates led by , a wealthy San Francisco developer, proposed the measure because they say the existing law is at risk of being watered down in response to pressure from technology companies and business groups.But Prop. 24’s key source of opposition was not tech firms. The measure was opposed by some privacy advocates, who said it was poorly written and would make it harder for low-income people to exercise their privacy rights.Election Day 2020The Legislature passed the , though enforcement of the law . It allows consumers to tell businesses not to sell their data and to demand that they delete the information altogether.Opponents of the law have pushed for numerous changes in the Legislature, without success. Mactaggart said he fears it could eventually be weakened.“During these times of unprecedented uncertainty, we need to ensure that the laws keep pace with the ever-changing ways corporations and other entities are using our data,” Mactaggart said when the initiative qualified for the ballot.Prop. 24 seeks to enshrine the state’s existing privacy law so legislators can make changes only to strengthen privacy.The measure would also expand the types of information that consumers can block businesses from sharing, including data about their health, genetics, race, ethnicity, sexual orientation, sex life, union membership, religion, philosophical beliefs and precise location.Mactaggart and his wife, campaign director Celine Mactaggart, bankrolled the initiative. They spent more than $6.2 million on the effort.About Our NewsroomOpponents raised a little more than $48,000, most of it from the California Consumer Federation and the California Nurses Association. The measure was also opposed by the American Civil Liberties Union of Northern California.Critics said the initiative would do nothing to change the existing law’s “pay for privacy” provision, under which consumers who opt out of having their data sold can be charged more to make up for the value of the information that a company must forfeit.“It doesn’t take into the account the burdens on poor communities and communities of color to pay for their privacy and to do the work to protect themselves,” said Jacob Snow, an attorney for the ACLU.Dustin Gardiner and Shwanika Narayan are San Francisco Chronicle staff writers. Email: Twitter:About Our Newsroom

SACRAMENTO — California’s Proposition 24, which would expand the state’s landmark consumer privacy law, was passed by voters Tuesday night.The initiative prohibits legislators from weakening the California Consumer Privacy Act, creates a state agency to enforce privacy protections, and gives people more control over how tech companies use their personal information, such as race or health data.Privacy advocates led by , a wealthy San Francisco developer, proposed the measure because they say the existing law is at risk of being watered down in response to pressure from technology companies...

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Dustin Gardiner

Shwanika Narayan

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California’s Proposition 24 on consumer privacy passes

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