How HBO’s 'Lovecraft Country' Marketing Campaign Spotlighted the Blerd Community
August 19, 20204 min read846 words
Published: August 19, 2020  |  4 min read846 words
Courtesy of Elizabeth Morris/HBOWhen ’s marketing teams began crafting the influencer marketing campaign for their sci-fi thriller “,” they made sure to keep the blerd community in mind.“It is cool to be a blerd now,” WarnerMedia’s senior VP of multicultural marketing Jackie Gagn...
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