Name: NFL ratings: Cowboys-Rams' Sunday Night Football game takes massive ratings hit
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NFL ratings: Cowboys-Rams' Sunday Night Football game takes massive ratings hit

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Jayne Kamin-Oncea-USA TODAY SportsJust days after the NFL Kickoff Game saw , the Sunday Night Football Clash between the Dallas Cowboys and Los Angeles Rams saw a similar hit to its audience in Week 1.On a day that saw in Week 1, the NFL’s marquee broadcast suffered a massive ratings hit with two of the league’s most popular teams on the field and no fans in the stands.After Thursday’s season-opening clash between the Houston Texans and Kansas City Chiefs drew 19.3 million viewers and a 16.1% drop from the opener in 2019, problems continued for the NFL on Sunday. Sunday night’s clash between the Rams and Cowboys saw only 14.81 million viewers watch the game. While it’s initial data that lacks Nielsen data from the West Coast, the numbers are a steep drop from the 22.2 million viewers Sunday Night Football held in Week 1 of the 2019 season when the New England Patriots faced the Pittsburgh Steelers.Following years of the NFL softly pushing back on players like Colin Kaepernick kneeling during the national anthem, the NFL changed its stance this offseason. Following the murder of George Floyd by a then-Minneapolis police officer, commissioner Roger Goodell flipped the script on how the league handled player protests and its own response to racial injustice in the United States.It’s especially problematic for the NFL, given a majority of teams are barring fans from attending games to begin the season due to the COVID-19 pandemic. Facing the reality of , the league would be even more dependent on television this season.Goodell expressed&nbsp; this summer, defending the right for players and Americans to protest against police brutality. He also said the NFL got it wrong years ago with Kaepernick and it Across the league, many coaches and players began speaking out more about the Black Lives Matter movement and issues within the country. Among them, , and . More players also vowed to kneel this season during the national anthem to raise awareness for racial inequality.As the NFL season drew closer, President Donald Trump said he would . However, unlike in previous years, Goodell and the NFL were Some NFL teams thought they might have found a way around causing outrage among fans and President Trump by not taking the field for the national anthem, . As the recent ratings seem to demonstrate, even staying in the locker room during the playing of The Star-Spangled Banner doesn’t seem to be working.Cowboys owner Jerry Jones worked with the team before the season, but granted players the right to kneel during the national anthem. On Sunday night, defensive tackle Dontari Poe was the lone player on his team to take a knee.The steep drop in ratings ties directly this past week when considering how fans would react.For now, the NFL will likely stick by its players as they continue to peacefully protest and demonstrate in their own ways. The league already in the United States, so Goodell has planted his flag in the side he believes in.NFL owners were before this season. Given the amount of money teams could be losing this year, after enjoying record-setting revenue every year, the search for his replacement could accelerate.Share:

Jayne Kamin-Oncea-USA TODAY SportsJust days after the NFL Kickoff Game saw , the Sunday Night Football Clash between the Dallas Cowboys and Los Angeles Rams saw a similar hit to its audience in Week 1.On a day that saw in Week 1, the NFL’s marquee broadcast suffered a massive ratings hit with two of the league’s most popular teams on the field and no fans in the stands.After Thursday’s season-opening clash between the Houston Texans and Kansas City Chiefs drew 19.3 million viewers and a 16.1% drop from the opener in 2019, problems continued for the NFL on Sunday. Sunday night’s clash...

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