Name: Snapchat Goes After TikTok By Letting Users Add Music To Snaps
Brand: forbes.com
SKU: forbes-com-153
Availability: OnlineOnly

critic

Snapchat Goes After TikTok By Letting Users Add Music To Snaps

preview

BETAThis is a BETA experience. You may opt-out by&nbsp;Aug 3, 2020,New!Got it!Snap announced Monday that Snapchat is working with top music publishers to roll out a new feature allowing users to add music to their Snaps, copying a key feature of TikTok as the ByteDance-owned company becomes further embroiled in political controversy and takes aim at Facebook with accusations of plagiarism.Snapchat is partnering with music companies including Warner Music Group, Warner Chappell, Universal Music Publishing Group, NMPA publisher members and Merlin on the new feature, which allows users to select songs from a catalogue of music to add to their posts.Users can add music either before or after they capture their photo or video, and those viewing the post can swipe up to view information about the song and listen to it on a music streaming platform.The feature will as a test in New Zealand and Australia Monday before being released more widely later in the year.TikTok, whose posts heavily incorporate music, has gone aggressively against Facebook for competing against TikTok through the impending release of Reels, a short-form video feature.In a late Sunday, TikTok parent company ByteDance decried Facebook—which has also copied key aspects of Snapchat, and itself offers a music feature on Instagram Stories—saying ByteDance has faced “difficulties” because of Facebook’s “plagiarism and smears.”TikTok CEO Kevin Mayer also in a statement Wednesday, calling Reels a “copycat product” and saying CEO Mark Zuckerberg’s criticism of the company’s ties to China are attacks “disguised as patriotism and designed to put an end to our very presence in the U.S.”President Donald Trump to ban TikTok Friday in the U.S. over national security and privacy fears related to its ties to China, but has reportedly given the company 45 days to close a with Microsoft.“We’re always looking for new ways to give Snapchatters creative tools to express themselves,” a Snap spokesperson said in a statement. “Music is a new dimension they can add to their Snaps, that helps capture feelings and moments they want to share with their real friends.”90%: The percentage of 13-24 year olds in the U.S. that use Snapchat, the company reports—more than Facebook, Instagram and Messenger combined—along with more U.S. users than use TikTok and Twitter combined.TikTok—which is itself headquartered in the U.S.—is moving forward with its over a potential acquisition, Microsoft announced Sunday, after coming under mounting political scrutiny that culminated with Trump’s call to ban the app. ByteDance reportedly with the push to sell TikTok, however, with CEO Zhang Yiming writing in a letter to employees that the company “has been working around the clock and overtime” to address U.S. concerns about how the company handles user data.(Forbes)(Forbes)(Forbes).&nbsp;.&nbsp;

BETAThis is a BETA experience. You may opt-out by&nbsp;Aug 3, 2020,New!Got it!Snap announced Monday that Snapchat is working with top music publishers to roll out a new feature allowing users to add music to their Snaps, copying a key feature of TikTok as the ByteDance-owned company becomes further embroiled in political controversy and takes aim at Facebook with accusations of plagiarism.Snapchat is partnering with music companies including Warner Music Group, Warner Chappell, Universal Music Publishing Group, NMPA publisher members and Merlin on the new feature, which allows users to...

public

Alison Durkee

Official account of Forbes, the world’s leading voice for entrepreneurial success and free enterprise, and home to breaking news, business, money and more.

forbes.com

Credible

Speculation

Anecdotal Evidence

Generalization

Stacking the Deck

Appeal to Authority

Straw Man

Slippery Slope

Emotional Appeal

Red Herring

False Dilemma

Illogical

Moral Equivalency

Ad Hominem

Correlation w/o Causation

Semantics

Begging the Question

Faulty Analogy

Non Sequitur

Bandwagon

Dogmatism

Failing Occam's Razor

Biased

Pure Opinion

Hit Piece

Racial Bias

National Bias

Religious Bias

Financial Incentive

Political Agenda

Gender Bias

Misused Image/Video

Study Misinterpreted

Mistake

Misused Term

Science Misrepresented

Factual Error

Satire

Surface Level

Lack of Reliable Sources

Sensational

Not Credible

Investigative

Balanced

Well Sourced

Great Context

sports

entertainment

U.S.

international

business

technology

science

culture

politics

media

health

Snapchat Goes After TikTok By Letting Users Add Music To Snaps

No article scores yet.

CRITIC REVIEWS

PUBLIC REVIEWS