Name: Barry Schwartz: The paradox of choice
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Barry Schwartz: The paradox of choice

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17,153,580 views | Barry Schwartz • TEDGlobal 2005LikeShareAddPsychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.Read transcriptLikeShareAddBecome a TED MemberWant to hear more great ideas like this one? Sign up for TEDMembership to get exclusive access to captivating conversations,engaging events, and more!Read transcriptThis talk was presented at an official TED conference. TED's editors chose to feature it for you.Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.This talk was presented at an official TED conference. TED's editors chose to feature it for you.Barry Schwartz studies the link between economics and psychology, offering startling insights into modern life.Become a TED MemberWant to hear more great ideas like this one? Sign up for TEDMembership to get exclusive access to captivating conversations,engaging events, and more!

17,153,580 views | Barry Schwartz • TEDGlobal 2005LikeShareAddPsychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.Read transcriptLikeShareAddBecome a TED MemberWant to hear more great ideas like this one? Sign up for TEDMembership to get exclusive access to captivating conversations,engaging events, and more!Read transcriptThis talk was presented at an official TED conference. TED's editors chose to feature it for you.Psychologist Barry...

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Barry Schwartz

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Credible

Speculation

Anecdotal Evidence

Generalization

Stacking the Deck

Appeal to Authority

Straw Man

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Emotional Appeal

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False Dilemma

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Moral Equivalency

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Begging the Question

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Non Sequitur

Bandwagon

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Biased

Pure Opinion

Hit Piece

Racial Bias

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Religious Bias

Financial Incentive

Political Agenda

Gender Bias

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Surface Level

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Sensational

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Barry Schwartz: The paradox of choice

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