Name: Johns Hopkins University Press
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Johns Hopkins University Press

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Breathing new life into a historic University’s site and brandFounded in 1878, Johns Hopkins University Press (JHUP) is America’s oldest university press. They provide authors with a reputable forum for discourse and exposure to a worldwide audience—publishing over 100 scholarly journals and 200 new books every year, with over 4k books currently in their system.They approached Mindgrub with a question: Is there a way to create a fresh brand that still fits into the John Hopkins University family, and a modern website to match?Thankfully, the answer was yes.Our ServicesJohn Hopkins University Press wanted their website to incorporate modern functionality, while also bringing a vibrant new brand aesthetic to the table. Their goal was to have a bold brand strategy that would differentiate them from both the competition and their University ecosystem, while still maintaining a connection to one of the most prestigious academic institutions in the world.Their challenges were three-fold: users across their website and mobile platforms weren’t experiencing consistency, their check-out process needed modernizing, and an uptick in online business due to COVID meant they had to strike now, while the iron was hot.They needed a vendor that would breathe new life into their brand with fresh guidelines and highlight their new positioning on a functional and seamless website.The experts at Mindgrub were brought in to update the design and structure of the JHUP website, develop their brand to create a consistent experience, and support their revenue growth.We started by revamping their brand to change the overall perception of its target audiences, and then moved on to designing a site with the latest check-out functionality and UX best practices.&nbsp;Merging a new media look with an established institution.A streamlined site with a smooth check-out experience.Soon after launch, JHU Press presented their new site in an internal Town Hall meeting to rave reviews and positive feedback from staff, students, and stakeholders alike.Moreover, the new site was honored with two Awards of Distinction for website design at the 29th Annual Communicator Awards.Ready towith us?Start your project.Become a Mindgrubber.This website uses cookies to measure traffic anonymously. You can learn more and manage your cookie preferences at any time by viewing our Privacy Policy.

Breathing new life into a historic University’s site and brandFounded in 1878, Johns Hopkins University Press (JHUP) is America’s oldest university press. They provide authors with a reputable forum for discourse and exposure to a worldwide audience—publishing over 100 scholarly journals and 200 new books every year, with over 4k books currently in their system.They approached Mindgrub with a question: Is there a way to create a fresh brand that still fits into the John Hopkins University family, and a modern website to match?Thankfully, the answer was yes.Our ServicesJohn Hopkins...

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